Ficus el. Burgundy 170cm 40cm Pot
Ficus el. Burgundy 170cm 40cm Pot
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Plant Description
Plant Description
Overview
Ficus elastica ‘Burgundy’ is a striking cultivar within the rubber plant family, well-regarded for its impressive foliage and robust growth habit. This specimen typically reaches a height around 170 cm when supplied in a 40 cm pot, making it a substantial feature plant suitable for various interior environments. Its broad, glossy leaves with deep burgundy tones provide a dramatic contrast that enhances visual appeal, ensuring reliable performance across wholesale plant supply and trade houseplant ranges.
The mature structure of Ficus elastica ‘Burgundy’ offers a compact yet architectural form, allowing it to function effectively as both a standalone display specimen and part of larger green schemes. Its adaptability to interior growing conditions alongside a generally resilient nature contributes to its popularity within commercial interiors and retail settings.
Key Features
The foliage of Ficus elastica ‘Burgundy’ is characterised by large, leathery leaves exhibiting rich burgundy hues that intensify with good light, adding depth and sophistication to its appearance. It grows with an upright, tree-like habit, providing strong vertical interest that suits contemporary indoor spaces. This plant tolerates a wide range of light levels, from bright indirect light to moderate shade, making it highly adaptable within varied indoor environments.
Ficus elastica ‘Burgundy’ demonstrates notable resilience to irregular watering, tolerating drought periods better than many houseplants without rapid decline. Maintenance is generally low; occasional foliar cleaning and structural pruning are sufficient for upkeep, simplifying handling in retail or wholesale environments. Additionally, its robust, flexible stems and sturdy leaves make it particularly suitable for merchandising, with reduced risk of damage during transport and display.
Why Trade Buyers Choose This Plant
Trade buyers value Ficus elastica ‘Burgundy’ for its consistent quality and predictability in growth habit across supply batches, ensuring reliable wholesale plant supply. The natural colour variation within leaves is controlled and stable, which facilitates uniform presentation at retail and interior design projects. Its versatility allows this plant to perform well across a variety of channels including retail garden centres, commercial interiors, and home décor specialists.
Ongoing demand for medium to large-sized foliage plants that combine durability with aesthetic impact keeps Ficus elastica ‘Burgundy’ relevant within core trade houseplant ranges. This cultivar’s blend of resilience, colour, and form makes it a dependable choice for meeting diverse customer needs.
Typical Retail Placement
This cultivar is suited to a variety of retail environments such as garden centre display benches, where its size and colour draw customer attention. In office settings, it adds a polished, natural touch to reception areas and boardrooms due to its architectural form and low maintenance needs. Ficus elastica ‘Burgundy’ integrates well into interior landscaping schemes and premium residential displays, where its dramatic foliage acts as a focal point.
Its capacity to thrive in indirect light and tolerate periods of neglect make it ideal for gift-ready ranges and commercial interiors, where plant care may be less frequent or undertaken by building maintenance teams.
Wholesale & Retail Suitability
Ficus elastica ‘Burgundy’ exhibits good shelf life under typical retail conditions, maintaining leaf colour and turgidity without rapid deterioration. It is well-suited for volume wholesale orders and repeat supply due to its uniform growth and robust nature. Handling and transport are facilitated by its sturdy leaves and flexible stems, which reduce damage risk during movement.
Merchandising benefits from consistent plant form and clean foliage presentation, enabling straightforward display that appeals to end consumers. These qualities combine to make this plant an efficient and reliable option within trade houseplants and wholesale plant supply.
Trade Summary
- Ficus elastica ‘Burgundy’ requires a low care level, ideal for retail environments and commercial maintenance programmes.
- It tolerates a broad spectrum of indoor light conditions, performing well in both bright indirect and moderate shade settings.
- Watering tolerance is high; the plant withstands irregular watering regimes better than many competing foliage species.
- The upright, architectural growth habit simplifies merchandising and maximises display efficiency in trade and retail spaces.
- This cultivar is commercially suitable for garden centres, interiors plant suppliers, and wholesale plant supply operations.
- Durable leaves and flexible stems ensure ease of handling and resilience during transport and shop floor display.
- Natural colour variations within the burgundy foliage are stable and controlled, supporting consistency across supply batches.
Important Notice
Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.
Delivery & Packaging
Delivery & Packaging
Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.
FAQ Summary
FAQ Summary
Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!
Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.
Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.
What size will the plants be when they arrive?
Product listings include pot size and height information where available.
Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.
How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.
When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.
What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.
View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs
Save an Extra 5%
Save an Extra 5%
Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.
This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.
There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.
Tray of 1
40cm Pot
170cm Height
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
New in Stock
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Behind the Scenes: Our Recent Trip to Visit Our...
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Behind the Scenes: Our Recent Trip to Visit Our Key Growers
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By visiting our growers directly, we are able to: Inspect plant quality before we buy See how plants are grown and cared for Hand-pick the best lines and sizes for our customers Discuss future availability and seasonal trends Secure stock of popular and hard-to-find plants Find exclusive products that are not widely available elsewhere Strengthen the relationships that help us support our customers all year round These visits also allow us to better understand what is coming next. We can see upcoming crops months before they are ready, meaning we can start planning ahead and helping our customers prepare for future demand. Searching for New and Exclusive Plants One of the biggest aims of the trip was to discover new, unusual and exciting plants for our customers. We know that garden centres, plant shops and online retailers are always looking for something different. Customers want eye-catching plants that stand out on the shelf and create excitement in store. 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For customers looking to plan seasonal displays, landscaping projects or outdoor ranges, our Wholesale Outdoor Plants Catalogue and Horticulture Buying Service can help you source the right products for your business. Building Stronger Partnerships At Wholesale Plant Shop, we see our growers as partners. The better our relationships are, the better we can support our customers. These visits help us strengthen those partnerships and make sure we continue to work with growers who share our values: high quality, strong communication, reliability and exciting products. They also give us the opportunity to share feedback from our customers. We can talk to growers about what is selling well, what customers are asking for and what improvements would make a difference. In many cases, this helps shape future crops and product ranges. What Happens Next? Over the coming weeks, you will begin to see the results of our trip appearing on the website. 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Behind every great plant is a grower who has spent months – sometimes years – producing it. By working closely with the best growers, we can bring those plants directly to our wholesale customers across the UK. Ready to discover something new? Browse our Wholesale Houseplant Catalogue, explore our Wholesale Outdoor Plants Catalogue or log in or apply for a trade account today.
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Availability gaps will matter more than missing “interesting” plants. What to do now: Build stronger relationships with fewer, more reliable wholesale suppliers. 🌱 9. Education Becomes a Competitive Advantage By 2027, customers won’t just buy plants — they’ll expect guidance. Retailers who win will: Provide simple care education. Use QR-linked care guides. Train staff to set expectations clearly. This reduces returns and increases repeat visits. What to do now: Standardise care advice by plant category. 🌿 10. Consultancy & Expertise Separate Leaders from Sellers The most resilient businesses won’t rely on retail alone. By 2027, successful operators will combine: Retail sales. Wholesale or trade supply. Consultancy, planning or maintenance services. Expertise becomes monetisable — not just helpful. What to do now: Start documenting your processes and positioning your knowledge as a service. 🌱 How Wholesale Plant Shop Is Preparing for 2027 We’re building our wholesale platform around where plant retail is heading — not where it’s been. We focus on: Retail-ready, consistent plant supply. Flexible wholesale ordering. Accessories and packaging that support margin. Supporting trade, commercial and consultancy-led growth. Our goal is to help retailers adapt confidently — without overexposure. 🪴 Final Thoughts Plant retail in 2027 will reward clarity, consistency and confidence. Retailers who simplify ranges, lean into accessories, plan stock intentionally and expand into trade or consultancy will be best placed to thrive — regardless of economic pressure. 👉 Register for Trade Access or explore the Wholesale Plant Catalogue to future-proof your plant business today.
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