Dracaena fragrans White Jewel 170cm 27cm Pot
Dracaena fragrans White Jewel 170cm 27cm Pot
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Plant Description
Plant Description
Overview
Dracaena fragrans 'White Jewel' is a well-established cultivar within the Dracaena genus, prized for its striking variegated foliage and reliable growth habit. This plant is characterised by its upright, cane-like stems which support lush, arching leaves edged in creamy white variegation, creating a visually appealing contrast against the deep green centre. Commonly reaching heights of around 170cm in a 27cm pot, it performs consistently well in indoor environments, making it a popular choice within wholesale plant supply and trade houseplants ranges.
Renowned for its robustness and adaptability, ‘White Jewel’ suits a variety of interior conditions, which supports its ongoing demand in retail and commercial interiors markets. Its tolerance to variable light levels and moderate watering regimes enhances its appeal to both retailers and end consumers. As a specimen plant, it offers a structured yet elegant form, ideal for adding height and interest to mixed plant displays or architectural interiorscapes.
Key Features
Dracaena fragrans 'White Jewel' features elongated, lance-shaped leaves with a glossy texture, showcasing creamy white margins that contrast sharply with its dark green central colouring. Its upright growth habit produces cane-like stems that provide strong structural presence while maintaining a bushy canopy of foliage. This cultivar tolerates a range of indoor light conditions, including bright indirect light and moderate shade, making it versatile for various indoor locations.
It demonstrates resilience to irregular watering and adapts well to typical indoor humidity levels, reducing the risk of stress during handling or transit. Maintenance requirements are low, with minimal pruning needed to maintain an attractive shape, an advantage for wholesale and retail environments where easy handling is essential. Additionally, its uniform growth and predictable variegation patterns make it a reliable choice for display and merchandising.
Why Trade Buyers Choose This Plant
Trade buyers value Dracaena fragrans 'White Jewel' for its consistent quality and uniform appearance across supply batches, ensuring reliable presentation in wholesale plant supply pipelines. The cultivar exhibits controlled natural variation, with leaf variegation patterns remaining stable and predictable, which simplifies buyer selection processes. Its adaptability allows it to perform well across diverse commercial channels, including retail plant sections, interior plant design schemes, and office installations.
Ongoing demand is supported by the plant’s classical appearance and durability, which align with customer expectations for trade houseplants that combine ornamental appeal with practicality. Its stature adds dimension to interior green displays without requiring extensive maintenance, making it a preferred choice for bulk supply agreements.
Typical Retail Placement
This plant is ideally placed on houseplant benches where its height and variegation attract customer attention and encourage impulse sales. It also thrives in office environments where indirect lighting is common, contributing to professional and welcoming interior atmospheres. In commercial settings, ‘White Jewel’ functions effectively within interior landscaping installations, adding vertical interest without encroaching on workspace.
Retailers also benefit from merchandising it alongside complementary foliage plants in gift-ready or luxury plant ranges, leveraging its aesthetic qualities to enhance product appeal. These placement strategies are effective due to the plant’s ability to maintain a healthy appearance over extended retail periods.
Wholesale & Retail Suitability
Dracaena fragrans 'White Jewel' has a strong shelf life and displays good visual durability, retaining vibrant variegation in retail environments. It is well-suited to volume and repeat wholesale supply as its growth habit and maintenance needs facilitate consistent plant quality. The sturdy stems and foliage tolerate handling and transport with minimal damage, supporting efficient logistics for large-scale plant distribution.
Merchandising benefits from the plant’s reliable form and predictable size at point of sale, reducing variability and increasing buyer confidence. Its moderate size and structural form also optimise use of retail space without requiring excessive pruning, streamlining staff workload in busy garden centres and plant departments.
Trade Summary
- Dracaena fragrans 'White Jewel' requires low to moderate care, suitable for both retail and commercial maintenance regimes.
- It tolerates a broad spectrum of indoor lighting conditions, from bright indirect light to moderate shade, facilitating diverse placement options.
- The plant’s watering tolerance is notable for coping with irregular schedules, supporting resilience during retail and interiors use.
- Its upright, cane-stemmed growth habit enables efficient merchandising and display, adding vertical interest in mixed plant collections.
- Commercially suitable for retail environments, interiorscape projects, and wholesale plant supply due to its reliable aesthetics and adaptability.
- Handling and transport benefit from the plant’s sturdy stems and tough foliage, reducing damage risk during distribution.
- Natural variegation is stable and controlled, ensuring uniform visual appeal across trade houseplants and wholesale batches.
Important Notice
Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.
Delivery & Packaging
Delivery & Packaging
Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.
FAQ Summary
FAQ Summary
Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!
Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.
Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.
What size will the plants be when they arrive?
Product listings include pot size and height information where available.
Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.
How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.
When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.
What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.
View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs
Save an Extra 5%
Save an Extra 5%
Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.
This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.
There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.
Tray of 1
27cm Pot
170cm Height
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
New in Stock
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Behind the Scenes: Our Recent Trip to Visit Our...
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Behind every great plant is a grower who has spent months – sometimes years – producing it. By working closely with the best growers, we can bring those plants directly to our wholesale customers across the UK. Ready to discover something new? Browse our Wholesale Houseplant Catalogue, explore our Wholesale Outdoor Plants Catalogue or log in or apply for a trade account today.
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Interested in Dropshipping This Product?
Looking to sell this product without holding stock yourself? We offer a dropshipping service for selected products, allowing you to list items on your website while we handle storage, packing and delivery directly to your customer.
Our dropshipping service is ideal for retailers, garden centres, online stores and businesses looking to expand their range without the cost and risk of buying stock upfront.
If you are interested in dropshipping this product, please get in touch with our team. We can provide more information on availability, pricing, delivery times and how the service works.