Dracaena fragrans Golden Coast 110cm 27cm Pot
Dracaena fragrans Golden Coast 110cm 27cm Pot
In stock
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Plant Description
Plant Description
Overview
Dracaena fragrans ‘Golden Coast’ is a popular cultivar within the Dracaena genus, valued for its striking variegated foliage and easy care requirements. This plant is known for its broad, lance-shaped leaves featuring vibrant yellow stripes alongside deep green margins, presenting a rich, tropical visual appeal. Typically reaching around 110cm in height when supplied in a 27cm pot, it forms a robust upright clump, making it a reliable choice for incorporation into wholesale plant supply and trade houseplants ranges. Its consistent growth habit and adaptability to indoor environments contribute to its frequent selection by commercial growers and retailers.
Key Features
The foliage of Dracaena fragrans ‘Golden Coast’ displays a glossy texture with a distinctive yellow and green variegation that adds brightness to interiors. It grows in a structured, upright form, typically with several stems emerging from the base, providing height and architectural interest. This plant tolerates a wide range of indoor lighting conditions, from moderate indirect light to lower light levels, making it highly adaptable for various settings. It is resilient against irregular watering, sustaining health through periods of moderate drought, which suits different care routines. Maintenance is minimal, requiring only occasional leaf cleaning and pruning to remove older leaves, making it ideal for retail environments. Additionally, its relatively slow growth means it retains an attractive, manageable size for merchandising and display.
Why Trade Buyers Choose This Plant
Trade buyers consistently rely on Dracaena fragrans ‘Golden Coast’ due to its dependable quality and uniformity across supply batches, crucial for maintaining presentation standards in retail. While natural variation in variegation intensity occurs, this is managed effectively through controlled production methods to ensure consistent aesthetic appeal. Its versatility allows it to perform well across a range of retail, commercial interior, and wholesale contexts, supporting diverse merchandising strategies. Continued demand for vibrant, easy-care foliage plants underpins its strong presence in core trade houseplant selections, appealing to both consumer and contract markets.
Typical Retail Placement
This cultivar performs well in multiple retail and commercial placements including houseplant benches, office installations, and interior displays where medium-height foliage adds visual interest without overwhelming the space. Its tolerance for lower light conditions makes it suitable for office environments or corners with less natural sunlight, while the bright variegation attracts attention in retail showrooms. It is also frequently used in gift-ready ranges, due to its manageable size and impressive appearance, making it an accessible option for shoppers seeking a lasting foliage plant. Overall, its presentation is enhanced by its structured growth, supporting attractive groupings and point-of-sale impact.
Wholesale & Retail Suitability
Dracaena fragrans ‘Golden Coast’ exhibits good shelf life and durability under typical retail conditions, sustaining freshness during storage and handling. It is well suited to volume or repeat wholesale plant supply due to its robust nature and stable growth form, facilitating predictable order fulfilment for trade buyers. Handling and transport requirements are straightforward; the plant’s sturdy stems and compact root ball reduce damage risk during distribution. Presentation consistency at point of sale is typically high, with dense foliage and bright variegation providing immediate appeal to consumers and retail staff alike.
Trade Summary
- Dracaena fragrans ‘Golden Coast’ requires a low to moderate care level, well suited for both retail and commercial maintenance environments.
- It tolerates a wide range of indoor lighting conditions, from shaded spaces to indirect bright light, enhancing its adaptability.
- Watering tolerance is strong, with resilience to occasional irregular watering enabling it to withstand diverse care routines.
- The upright, clumping growth habit maximises display options and allows efficient use of retail and interior space.
- It is commercially appropriate for retail houseplant ranges, interiorscaping projects, and wholesale plant supply due to its consistent quality.
- The plant’s structural durability benefits transport and in-store handling, reducing losses and improving presentation reliability.
- Variegation intensity may vary naturally between individual plants, but this variation is controlled through nursery production standards.
Important Notice
Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.
Delivery & Packaging
Delivery & Packaging
Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.
FAQ Summary
FAQ Summary
Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!
Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.
Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.
What size will the plants be when they arrive?
Product listings include pot size and height information where available.
Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.
How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.
When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.
What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.
View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs
Save an Extra 5%
Save an Extra 5%
Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.
This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.
There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.
Tray of 1
27cm Pot
110cm Height
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
New in Stock
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Behind the Scenes: Our Recent Trip to Visit Our...
At Wholesale Plant Shop, we believe that great wholesale plants start with great grower relationships. That is why, over the past few weeks, we travelled to visit some of our...
Behind the Scenes: Our Recent Trip to Visit Our Key Growers
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By visiting our growers directly, we are able to: Inspect plant quality before we buy See how plants are grown and cared for Hand-pick the best lines and sizes for our customers Discuss future availability and seasonal trends Secure stock of popular and hard-to-find plants Find exclusive products that are not widely available elsewhere Strengthen the relationships that help us support our customers all year round These visits also allow us to better understand what is coming next. We can see upcoming crops months before they are ready, meaning we can start planning ahead and helping our customers prepare for future demand. Searching for New and Exclusive Plants One of the biggest aims of the trip was to discover new, unusual and exciting plants for our customers. We know that garden centres, plant shops and online retailers are always looking for something different. Customers want eye-catching plants that stand out on the shelf and create excitement in store. 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Improved Product Information When we visit growers, we learn far more about each plant – how it is grown, how it performs, what makes it special and what customers are looking for. This helps us create better product descriptions, more accurate sizing information and more useful sales advice for our customers. Alongside our plant ranges, we are also continually looking for new products and ideas that can help our customers create stronger retail displays and improve their offering. You can also browse our Wholesale Accessories Catalogue for pots, display products and accessories that work alongside your plant selection. Exclusive Lines and Better Relationships Our long-standing relationships with growers are one of the biggest advantages we can offer. 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For customers looking to plan seasonal displays, landscaping projects or outdoor ranges, our Wholesale Outdoor Plants Catalogue and Horticulture Buying Service can help you source the right products for your business. Building Stronger Partnerships At Wholesale Plant Shop, we see our growers as partners. The better our relationships are, the better we can support our customers. These visits help us strengthen those partnerships and make sure we continue to work with growers who share our values: high quality, strong communication, reliability and exciting products. They also give us the opportunity to share feedback from our customers. We can talk to growers about what is selling well, what customers are asking for and what improvements would make a difference. In many cases, this helps shape future crops and product ranges. What Happens Next? Over the coming weeks, you will begin to see the results of our trip appearing on the website. 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Behind every great plant is a grower who has spent months – sometimes years – producing it. By working closely with the best growers, we can bring those plants directly to our wholesale customers across the UK. Ready to discover something new? Browse our Wholesale Houseplant Catalogue, explore our Wholesale Outdoor Plants Catalogue or log in or apply for a trade account today.
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Plant Retail Trends to Watch in 2027 (Beyond Ra...
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Availability gaps will matter more than missing “interesting” plants. What to do now: Build stronger relationships with fewer, more reliable wholesale suppliers. 🌱 9. Education Becomes a Competitive Advantage By 2027, customers won’t just buy plants — they’ll expect guidance. Retailers who win will: Provide simple care education. Use QR-linked care guides. Train staff to set expectations clearly. This reduces returns and increases repeat visits. What to do now: Standardise care advice by plant category. 🌿 10. Consultancy & Expertise Separate Leaders from Sellers The most resilient businesses won’t rely on retail alone. By 2027, successful operators will combine: Retail sales. Wholesale or trade supply. Consultancy, planning or maintenance services. Expertise becomes monetisable — not just helpful. What to do now: Start documenting your processes and positioning your knowledge as a service. 🌱 How Wholesale Plant Shop Is Preparing for 2027 We’re building our wholesale platform around where plant retail is heading — not where it’s been. We focus on: Retail-ready, consistent plant supply. Flexible wholesale ordering. Accessories and packaging that support margin. Supporting trade, commercial and consultancy-led growth. Our goal is to help retailers adapt confidently — without overexposure. 🪴 Final Thoughts Plant retail in 2027 will reward clarity, consistency and confidence. Retailers who simplify ranges, lean into accessories, plan stock intentionally and expand into trade or consultancy will be best placed to thrive — regardless of economic pressure. 👉 Register for Trade Access or explore the Wholesale Plant Catalogue to future-proof your plant business today.
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Wholesale Plants for Pop-Up Shops: How to Buy, ...
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Wholesale Plants for Pop-Up Shops: How to Buy, Display & Sell Quickly
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