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Dracaena fragrans Burley 60cm 17cm Pot

Dracaena fragrans Burley 60cm 17cm Pot

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Valid until Monday, 08 June 2026, 11:00 AM.

Plant Description

Overview

Dracaena fragrans Burley is a popular cultivar within the Dracaena genus, prized for its attractive foliage and ease of care. This cultivar is characterised by glossy, broad leaves with softly variegated green tones that add visual interest while maintaining a consistent and manageable growth habit. Typically reaching a height of around 60cm when supplied in a 17cm pot, it performs reliably across wholesale plant supply and trade houseplant ranges due to its hardiness and adaptability to indoor environments.

Key Features

The foliage of Dracaena fragrans Burley is notable for its vibrant green colour with subtle variations that catch light, providing a lush and polished appearance. It exhibits a robust, upright growth habit with a defined central stem, making it structurally appealing for both floor displays and shelf placement. This plant is highly tolerant of low to medium indoor light conditions, allowing it to thrive in diverse lighting environments commonly found in retail and commercial interiors. It shows good resilience to irregular watering, with a capacity to tolerate brief periods of drought, which is advantageous for businesses managing varied care routines. Maintenance is straightforward, requiring occasional pruning to remove older leaves and maintain shape, which simplifies handling in busy retail settings. Additionally, its clean, pest-resistant foliage supports merchandising and enhances customer appeal over extended periods.

Why Trade Buyers Choose This Plant

Trade buyers select Dracaena fragrans Burley due to its consistent and dependable performance across supply batches, reducing issues related to quality variation. While there is natural variation in leaf variegation intensity, this remains controlled and predictable, ensuring uniformity for display purposes. It is a versatile plant suited to multiple channels, including garden centres, commercial interiors, and general retail markets. Moreover, the cultivar enjoys enduring demand within core trade houseplants, cementing its status as a staple offering in wholesale plant supply that meets long-term industry requirements.

Typical Retail Placement

This cultivar is well suited to a range of retail and commercial placements such as indoor office settings, reception areas, and houseplant benches. Its tolerance for lower light makes it particularly successful in offices where natural light may be limited, while its attractive foliage and modest size cater well to gift-ready displays. Retailers often position Dracaena fragrans Burley near customer walkways or point-of-sale areas to maximise visual impact through its lush greenery. In commercial interiors, its architectural shape and easy-care nature contribute to a pleasant, low-maintenance environment for staff and visitors alike.

Wholesale & Retail Suitability

The shelf life of Dracaena fragrans Burley is favourable, with durability that supports extended periods on retail benches without significant decline in appearance. It is well suited to volume or repeat wholesale supply due to its predictable growth rate and consistent availability. Handling and transport requirements are straightforward, as the plants maintain structural integrity and resist common transit-related stress. At point of sale, this cultivar maintains a uniform and attractive presentation, bolstered by its clean foliage and manageable size, which aids effective merchandising in garden centres and retail outlets.

Trade Summary

  • Dracaena fragrans Burley requires a moderate care level that suits both retail environments and commercial maintenance teams responsible for plant upkeep.
  • Its light tolerance extends from low to medium indoor lighting, accommodating a variety of typical interiors and retail floor conditions.
  • The plant demonstrates considerable resilience in watering tolerance, coping well with occasional lapses in watering regimes without damage.
  • Featuring an upright growth habit, it is efficient to merchandize and display on benches, in pots, or within larger interior planting schemes.
  • Dracaena fragrans Burley offers strong commercial suitability across retail, interiors, and wholesale plant supply channels due to its reliability and appeal.
  • Handling and transport are facilitated by its sturdy structure and pest-resistant foliage, supporting clean presentation through the supply chain.
  • Natural variation is present in leaf variegation patterns but remains controlled, ensuring consistent appearance to meet trade and customer expectations.

Important Notice

Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.

Delivery & Packaging

Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.

FAQ Summary

Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!

Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.

Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.

What size will the plants be when they arrive?
Product listings include pot size and height information where available.

Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.

How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.

When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.

What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.

View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs

Save an Extra 5%

Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.

This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.

There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.

  • Tray of 1
  • 17cm Pot
  • 60cm Height
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Interested in Dropshipping This Product?

Looking to sell this product without holding stock yourself? We offer a dropshipping service for selected products, allowing you to list items on your website while we handle storage, packing and delivery directly to your customer.

Our dropshipping service is ideal for retailers, garden centres, online stores and businesses looking to expand their range without the cost and risk of buying stock upfront.

If you are interested in dropshipping this product, please get in touch with our team. We can provide more information on availability, pricing, delivery times and how the service works.

Find out more here