Cornus san. Winter Beauty 30cm 19cm Pot
Cornus san. Winter Beauty 30cm 19cm Pot
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Plant Description
Plant Description
Overview
Cornus sanguinea 'Winter Beauty' is a distinctive deciduous shrub valued for its striking winter stem colouration and reliable growth characteristics. This cultivar is especially popular for its vivid, bright stems that emerge during the dormant season, providing visual interest when most plants have lost their foliage. It typically reaches a compact size suitable for retail pots, making it a consistent and manageable option within wholesale plant supply and core trade houseplants.
This selection thrives in temperate climates and exhibits strong adaptability when cultivated in containerised environments, which benefits its use in retail and commercial premises. The plant’s upright, bushy growth habit combined with its seasonal display ensures reliable performance and easy integration into a range of retail and landscaping settings. Its robustness during transport and extended shelf life further enhance its suitability for trade buyers seeking consistent quality.
Key Features
The most striking feature of Cornus sanguinea 'Winter Beauty' is its vibrant, orange-red winter stems that contrast sharply against the typically green summer foliage. The leaves themselves are ovate with a smooth texture, turning pale yellow to deep red in autumn before dropping. This visual appeal makes it a highly attractive specimen during the off-season.
It grows with an upright, multi-stemmed habit, typically dense and bush-forming, which lends structural form ideal for container display and easy handling. The plant is adaptable to a range of light conditions, favouring full sun to partial shade, with adequate stem coloration often strengthened by brighter light levels.
The cultivar demonstrates resilience to variable watering regimes, tolerating occasional drought and ensuring maintenance flexibility under retail and commercial care conditions. It requires minimal pruning to maintain shape, simplifying management in wholesale and retail environments. Additionally, its neat habit and seasonal interest provide merchandising advantages in both garden centre and interiors contexts.
Why Trade Buyers Choose This Plant
Trade buyers value 'Winter Beauty' for its dependable quality from one batch to the next, supported by controlled propagation practices that minimise natural variation in stem colour intensity. This consistency in appearance is crucial for maintaining customer confidence and retail appeal.
Its versatility across different sectors—including garden centre retail, commercial landscaping, and interiorscape projects—ensures broad application potential. The cultivar’s demand remains steady due to its distinctive winter feature, positioning it favourably within core trade houseplants that offer year-round sales opportunities.
Furthermore, it adapts well to both traditional outdoor garden installations and containerised environments, a flexibility that supports various supply and merchandising strategies. Overall, 'Winter Beauty' is considered a commercially reliable offering with strong market relevance.
Typical Retail Placement
Cornus sanguinea 'Winter Beauty' is ideally suited for outdoor retail displays in garden centres, where its winter stem colour can be highlighted alongside other seasonal plants. It also performs well in office environments where natural light conditions allow some exposure, offering year-round structural interest in indoor plant schemes or atriums.
Its compact growth habit makes it appropriate for inclusion in gift-ready container ranges, appealing to consumers seeking statement plants with seasonal appeal. Retailers often position this plant near checkout areas or seasonal feature zones, capitalising on its off-season visual impact to drive additional sales. It also integrates effectively into mixed planting schemes within commercial interiors.
Wholesale & Retail Suitability
This cultivar demonstrates excellent shelf life under typical retail conditions, maintaining stem brightness and foliage quality for extended periods. It is highly suitable for volume wholesale supply, as propagation and finishing are well established, leading to uniform batch quality.
Transport robustness is notable, with plants tolerating handling stresses and varying environmental conditions during transit. Merchandising benefits from the plant’s neat habit and striking winter colours, which attract consumer attention and support impulse purchases.
Consistency in presentation at point of sale is a key strength, with controlled growth and reliable seasonal features ensuring repeat buyer confidence. These attributes make Cornus sanguinea 'Winter Beauty' an efficient and valued offering within wholesale plant supply.
Trade Summary
- Cornus sanguinea 'Winter Beauty' requires a moderate care level suitable for retail and commercial maintenance schedules, with minimal pruning necessary to maintain shape.
- It tolerates a range of light conditions, performing best in full sun to partial shade where stem colour is most vivid.
- The plant shows resilience to varied watering routines, making it flexible for environments with irregular moisture availability without compromising health.
- Its upright, bushy growth habit supports efficient merchandising by maintaining a compact and visually appealing form throughout the year.
- The cultivar is commercially suitable for retail garden centres, wholesale plant supply, and interiorscaping, providing versatile application opportunities.
- It presents strong handling and transport durability, reducing losses and maintaining quality in transit and in-store display environments.
- Natural variation in stem colour intensity is managed through propagation controls, ensuring consistent trade houseplants and reliable customer expectations.
Important Notice
Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.
Delivery & Packaging
Delivery & Packaging
Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.
FAQ Summary
FAQ Summary
Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!
Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.
Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.
What size will the plants be when they arrive?
Product listings include pot size and height information where available.
Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.
How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.
When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.
What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.
View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs
Save an Extra 5%
Save an Extra 5%
Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.
This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.
There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.
Tray of 1
19cm Pot
30cm Height
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
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Interested in Dropshipping This Product?
Looking to sell this product without holding stock yourself? We offer a dropshipping service for selected products, allowing you to list items on your website while we handle storage, packing and delivery directly to your customer.
Our dropshipping service is ideal for retailers, garden centres, online stores and businesses looking to expand their range without the cost and risk of buying stock upfront.
If you are interested in dropshipping this product, please get in touch with our team. We can provide more information on availability, pricing, delivery times and how the service works.