Cornus Midwinter Fire 35cm 19cm Pot
Cornus Midwinter Fire 35cm 19cm Pot
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Plant Description
Plant Description
Overview
Cornus Midwinter Fire is a striking deciduous shrub renowned for its vibrant winter stem colours, making it a valuable addition to wholesale plant supply and trade houseplants. This cultivar is characterised by its bright orange-red stems that intensify in colder months, providing year-round visual interest even during leafless periods. Growing typically to a moderate height with a dense, multi-stemmed habit, Midwinter Fire reliably performs across a variety of environments, ensuring consistency and appeal for commercial buyers.
The plant’s adaptability and strong visual impact make it highly suitable for landscaping, garden centres, and interior planting schemes where seasonal colour is desirable. Its robust nature and predictable growth patterns contribute to dependable crop uniformity, a critical factor for maintaining supply chain efficiency. As such, it remains a preferred choice in trade houseplant selections that require both aesthetic appeal and reliable horticultural traits.
Key Features
Cornus Midwinter Fire displays striking orange to red stem colouration through winter months, providing exceptional visual contrast in planting schemes. The shrub’s foliage is deciduous with medium-sized, ovate leaves that turn yellow in autumn before leaf drop, adding seasonal interest beyond the winter stems. It produces an upright, rounded growth habit with multiple stems originating at the base, lending structural form and density.
This cultivar tolerates a range of light conditions, thriving best in full sun to partial shade, which enhances stem colour brilliance and supports healthy growth. While adaptable indoors for commercial interiors, it performs optimally in environments with good natural light exposure. The plant exhibits moderate watering tolerance, with resilience to occasional dryness but benefits from consistent moisture for best vigour.
Maintenance requirements are relatively low, with minimal pruning needed to maintain form and encourage vibrant stem production. Its ease of handling and predictable growth make Cornus Midwinter Fire well-suited to retail environments, where rapid turnover and attractive display are priorities. Additionally, the plant’s striking winter stem colouration offers merchandising appeal during off-peak foliage seasons.
Why Trade Buyers Choose This Plant
Trade buyers favour Cornus Midwinter Fire due to its commercial reliability and consistent performance across multiple supply batches, reducing risk in large-scale orders. The natural variation in stem colour intensity is well managed within production systems, ensuring uniformity that supports attractive shelf presentation. Its versatility spans retail garden centres, landscaping projects, and interior planting schemes alike, broadening its market applicability.
The ongoing demand for vivid winter interest plants sustains its relevance within core trade houseplant ranges. Moreover, its seasonal colour feature differentiates it from standard foliage plants, increasing appeal for themed displays and gift ranges. This cultivar’s resilience and structure contribute to steady availability, making it a preferred option for bulk buyers seeking dependable stock.
Typical Retail Placement
Cornus Midwinter Fire is frequently placed on garden centre benches during autumn and winter, where its vibrant stem colours attract customer attention amidst less colourful stock. In office and commercial interior settings, it performs well in bright ambient light zones, providing structural and seasonal interest to professional environments. It also features prominently in interior landscaping installations where winter colour is desired without continual flowering.
The plant’s robust growth habit allows it to maintain shape and appeal when displayed as individual pots or grouped with companion plants. It suits gift-ready retail formats, often marketed as a seasonal accent plant due to its distinctive winter appearance. These placement options highlight the plant’s versatility and commercial adaptability.
Wholesale & Retail Suitability
Cornus Midwinter Fire exhibits good shelf life and durability under typical retail conditions, with its stem colour remaining vivid for extended periods in cool environments. It is suitable for volume wholesale supply, adapting well to transport with minimal damage when securely packed. Handling requirements are straightforward, with well-branched plants reducing the need for extensive conditioning prior to sale.
The plant presents consistently at the point of sale, maintaining its structural integrity and colour intensity. Retailers benefit from its predictable size and form, enabling efficient merchandising and space planning within diverse commercial displays. Its combination of durability and visual appeal supports its ongoing popularity in wholesale plant supply and trade houseplants segments.
Trade Summary
- Cornus Midwinter Fire requires moderate care, with low pruning demands which suit retail and commercial maintenance schedules.
- It tolerates a range of light conditions from full sun to partial shade, enabling flexible placement in mixed indoor lighting environments.
- The plant demonstrates resilience to variable watering routines, enduring occasional dryness while maintaining healthy growth.
- Its dense multi-stemmed, upright growth habit enhances merchandising efficiency and provides visual structure in displays.
- This cultivar is highly suitable for retail gardens, interior landscaping, and wholesale plant supply operations due to its commercial performance.
- Plants withstand handling and transport well, retaining stem colour vibrancy and overall presentation during distribution.
- Natural variation in winter stem colour is controlled within production, offering consistent quality to trade buyers throughout supply cycles.
Important Notice
Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.
Delivery & Packaging
Delivery & Packaging
Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.
FAQ Summary
FAQ Summary
Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!
Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.
Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.
What size will the plants be when they arrive?
Product listings include pot size and height information where available.
Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.
How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.
When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.
What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.
View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs
Save an Extra 5%
Save an Extra 5%
Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.
This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.
There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.
Tray of 1
19cm Pot
35cm Height
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
Learn more about our delivery process
Our delivery schedule is designed to allow us to source plants from a range of specialist growers and nurseries across Holland, the UK and Europe, helping us offer a much wider and more unusual range than is typically available.
Orders placed before 10am on Sunday are included in that week’s shipment cycle. After the Sunday 10am cut-off, we immediately confirm all orders with our growers and suppliers.
From there, your plants are carefully collated from multiple nurseries and transported to the UK. During this process we handle all import requirements, including DEFRA paperwork, phytosanitary certificates and any required plant health inspections.
The plants usually arrive with our nursery team on Wednesday. Once received, we check and sort everything before building your order onto CC trolleys, or packing it into specialist plant boxes for smaller orders. Orders are then dispatched for delivery on Thursday or Friday.
Please note that these delivery dates are based on the normal import and inspection process running smoothly. Occasionally, DEFRA inspections, phytosanitary checks or unforeseen transport delays can hold shipments up. If this happens, delivery may move to the beginning of the following week.
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For customers looking to plan seasonal displays, landscaping projects or outdoor ranges, our Wholesale Outdoor Plants Catalogue and Horticulture Buying Service can help you source the right products for your business. Building Stronger Partnerships At Wholesale Plant Shop, we see our growers as partners. The better our relationships are, the better we can support our customers. These visits help us strengthen those partnerships and make sure we continue to work with growers who share our values: high quality, strong communication, reliability and exciting products. They also give us the opportunity to share feedback from our customers. We can talk to growers about what is selling well, what customers are asking for and what improvements would make a difference. In many cases, this helps shape future crops and product ranges. What Happens Next? Over the coming weeks, you will begin to see the results of our trip appearing on the website. 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Behind every great plant is a grower who has spent months – sometimes years – producing it. By working closely with the best growers, we can bring those plants directly to our wholesale customers across the UK. Ready to discover something new? Browse our Wholesale Houseplant Catalogue, explore our Wholesale Outdoor Plants Catalogue or log in or apply for a trade account today.
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