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Convolvulus cneorum 30cm 17cm Pot

Convolvulus cneorum 30cm 17cm Pot

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Valid until Monday, 27 July 2026, 11:30 AM.

Plant Description

Overview

Convolvulus cneorum, commonly known as silverbush or shrubby bindweed, is a compact evergreen shrub valued for its striking silvery-grey foliage and delicate white flowers. This species is particularly noted for its dense, rounded growth habit, typically reaching a manageable size that suits container production. It has a strong presence in wholesale plant supply due to its reliable growth, ornamental appeal, and adaptability, making it a popular choice for inclusion in trade houseplants and garden centre collections.

The plant’s glossy, soft-textured leaves with a fine silvery tone add visual interest, contrasting effectively with its star-shaped, pale blooms. Convolvulus cneorum performs consistently across various production conditions and retains quality during handling and retail display, supporting its suitability for commercial use. Its drought tolerance and low maintenance requirements align with current market demand for resilient, easy-care plants that appeal to a broad range of customers.

Key Features

The foliage of Convolvulus cneorum displays a distinctive silvery-grey colour with a soft, velvety texture that enhances visual appeal in mixed planting schemes. It develops a dense, rounded growth habit, typically maintaining a compact and structured form ideal for pot culture. This species tolerates a range of light conditions, preferring full sun but adapting to bright indoor environments, which broadens its usage within interiors. Its moderate drought tolerance allows the plant to withstand irregular watering schedules, making it suitable for varied retail care routines. Maintenance is minimal, with pruning rarely required, which facilitates ease of handling and reduces labour costs in retail settings. Additionally, its longevity and robust nature make it particularly attractive for merchandising, as it retains a fresh appearance longer than many comparable plants.

Why Trade Buyers Choose This Plant

Trade buyers favour Convolvulus cneorum for its consistent commercial performance and reliability across multiple supply batches, ensuring uniformity in stock offerings. The plant exhibits controlled natural variation, particularly in leaf tone intensity, which adds subtle uniqueness without compromising overall batch consistency. Its versatility extends across retail garden centres, interior plant design, and commercial planting, making it a multi-channel asset in trade houseplants. Continued interest in drought-tolerant, low-maintenance plants supports ongoing demand for Convolvulus cneorum within core wholesale plant supply lines.

Typical Retail Placement

Convolvulus cneorum is well-suited for retail shelves in garden centres, where its attractive foliage and flowers draw consumer attention. It performs admirably in office environments and commercial interiors, contributing visual interest and texture to planting schemes without demanding intensive care. The plant’s compact size and tidy growth habit make it an excellent candidate for interior displays and gift-ready ranges, particularly in urban and contemporary settings. Its adaptability ensures it remains visually appealing throughout extended display periods in various retail or commercial environments.

Wholesale & Retail Suitability

The shelf life of Convolvulus cneorum is typically good, with plants maintaining vigour and aesthetic quality in retail conditions for extended durations. It is suitable for volume and repeat wholesale supply, given its reliable growth patterns and stable production profile across batches. Handling and transport require standard precautions, but the robust foliage and compact habit reduce the risk of damage in transit and on display. Consistency of presentation at the point of sale is generally high, supporting positive customer experiences and repeat buying.

Trade Summary

  • Convolvulus cneorum requires low-to-moderate care levels, making it ideal for retail and commercial environments with variable maintenance capacity.
  • It tolerates a wide light spectrum, thriving in full sun and adapting well to bright indoor locations typical of trade houseplants.
  • The plant exhibits moderate watering tolerance, with resilience to occasional drought stress rather than strict irrigation schedules.
  • Its dense, rounded growth habit supports efficient merchandising and creates dependable, uniform displays in retail or wholesale settings.
  • It is commercially suitable across retail garden centres, commercial interiors, and wholesale plant supply channels, ensuring broad market appeal.
  • The species demonstrates strong handling durability, with leaves and stems resistant to bruising during transit and stocking.
  • Natural variation in leaf colour intensity and flower presence adds subtle but managed diversity, enhancing visual interest without affecting batch uniformity.

Important Notice

Plant descriptions are AI-generated and may occasionally contain incorrect or incomplete details.

Delivery & Packaging

Your plants will be delivered in the most suitable way for your order size. Larger or bulk orders are supplied on CC trolleys, ensuring plants arrive secure, upright and ready to move straight into place. Smaller orders are carefully packed and delivered via courier in protective boxes designed to keep plants safe and well-supported in transit. Whichever method is used, we take care to ensure your plants arrive in excellent condition.

FAQ Summary

Do I need a trade account to place an order?
Yes — a wholesale (trade) account is required to view trade pricing and place orders. It's free to join!

Is there a minimum order value?
No — we don’t set a minimum order value, giving you the flexibility to place both large orders and smaller top-ups.

Are plants supplied retail-ready?
Yes — plants are supplied in professional nursery pots and are ready for sale.

What size will the plants be when they arrive?
Product listings include pot size and height information where available.

Are images representative of the plants supplied?
Images are intended to be representative. As live plants vary naturally, colour and shape may differ slightly, but we supply to the stated grade and size.

How are plants delivered?
Orders are delivered either on CC trolleys or securely boxed via courier, depending on order size and the products selected.

When will my order be delivered?
Estimated delivery timeframes are confirmed at checkout once your delivery method and location are selected.

What if plants arrive damaged or there’s an issue?
If there’s a problem, contact us as soon as possible with photos and your order number and we’ll help resolve it quickly.

View full FAQs:
https://wholesaleplantshop.co.uk/pages/faqs

Save an Extra 5%

Planning a larger order? You’ll automatically receive an extra 5% off when your basket reaches £1,000 or more.

This exclusive trade discount is designed to help you maximise margin on bigger buys, whether you’re stocking up on bestsellers, building a full CC trolley, or trialling new lines across your store or project.

There’s nothing you need to do—your discount will be applied at checkout once you hit the threshold.

  • Tray of 1
  • 17cm Pot
  • 30cm Height
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Interested in Dropshipping This Product?

Looking to sell this product without holding stock yourself? We offer a dropshipping service for selected products, allowing you to list items on your website while we handle storage, packing and delivery directly to your customer.

Our dropshipping service is ideal for retailers, garden centres, online stores and businesses looking to expand their range without the cost and risk of buying stock upfront.

If you are interested in dropshipping this product, please get in touch with our team. We can provide more information on availability, pricing, delivery times and how the service works.

Find out more here