Seller Onboarding Guide
Everything you need to understand before you begin listing and selling products through the Wholesale Plant Shop marketplace.
01
Marketplace basics
How the Marketplace Works
Marketplace basics
How the Marketplace Works
Wholesale Plant Shop combines products fulfilled directly by Wholesale Plant Shop with products fulfilled by approved marketplace sellers.
Customers can purchase products from multiple sellers within the same order, so consistency across pricing, fulfilment and product quality is extremely important.
All marketplace sellers fulfil and dispatch their own products directly to customers.
02
Important
Delivered Price Model
Important
Delivered Price Model
Sellers cannot add separate shipping charges.
Shipping has been disabled for marketplace sellers. Customers will not see separate shipping charges from individual sellers at checkout.
Your product price must include all costs, including:
- Delivery
- Packaging
- Handling
- Courier costs
The price entered on your product listing should be the final delivered price paid by the customer.
Because much of the shipping cost is absorbed within the first item, we strongly encourage sellers to use variants or quantity pricing to offer better value on larger quantities.
Example:
- 1 Plant — £14.99
- 3 Plants — £39.99
- 6 Plants — £69.99
All marketplace prices must be delivered prices. Separate seller shipping charges are disabled.
03
Seller standards
Your Responsibilities as a Seller
Seller standards
Your Responsibilities as a Seller
As an approved marketplace seller, you are responsible for:
- Managing your own stock
- Maintaining accurate product listings
- Packaging products securely
- Dispatching orders promptly
- Handling customer issues related to your products
04
Fulfilment
Dispatch Expectations
Fulfilment
Dispatch Expectations
We recommend:
- Dispatch within 1–3 working days wherever possible
- Providing tracking details when available
- Clearly communicating any delays
If your products have longer lead times, this must be clearly stated within the product listing.
05
Getting started
Initial Product Upload Process
Getting started
Initial Product Upload Process
To ensure consistency across the marketplace, all new sellers must complete an initial review process.
Step 1: Upload Your First 10 Products
Before uploading your full range, please list your first 10 products only.
Step 2: Marketplace Review
We will review product pricing, image quality, product titles and descriptions, tagging structure, overall presentation and marketplace compatibility.
Step 3: Approval to Continue
Once approved, you can proceed with uploading the remainder of your range.
Do not upload your full range until your first 10 product listings have been reviewed.
06
Website structure
Product Tags & Collections
Website structure
Product Tags & Collections
All product tags must be agreed with us before listing products.
Tags are used throughout the website to:
- Build collections
- Power filters
- Improve navigation
- Help customers find products quickly
Follow agreed naming conventions exactly, do not create alternative tag structures and apply tags consistently across your range.
Incorrect tagging can result in products not displaying correctly across the marketplace.
07
Product protection
Packaging Standards
Product protection
Packaging Standards
Your packaging reflects both your business and Wholesale Plant Shop. All products must arrive safely, securely and in the condition described on the listing.
General requirements:
- Products must be securely packaged
- Packaging must be suitable for the product type
- Items must be protected during courier handling
- Products must arrive in good condition
Plants & live products: secure root systems and soil, protect foliage and use breathable materials where appropriate.
Hardware: use durable outer boxes, prevent movement and secure loose components.
Liquids: ensure products are leak-proof and use secondary containment where possible.
Fragile products: use suitable protective materials and ensure packaging can withstand normal courier handling.
08
Customer service
Customer Experience Standards
Customer service
Customer Experience Standards
Customers expect fast dispatch, accurate product descriptions, professional packaging and good communication.
Strong customer experience is essential for maintaining seller approval on the marketplace.
09
Communication
Communication Expectations
Communication
Communication Expectations
Marketplace sellers are expected to:
- Respond promptly to customer queries
- Communicate professionally
- Resolve issues efficiently
- Notify customers of delays where necessary
010
Seller performance
Performance Expectations
Seller performance
Performance Expectations
To remain an approved seller, you must maintain high product quality, keep complaint rates low, dispatch orders reliably and follow marketplace standards and tagging structures.
Failure to meet marketplace standards may result in reduced visibility, temporary suspension or removal from the platform.
011
Quick reference
Key Rules Summary
Quick reference
Key Rules Summary
- All prices must include delivery
- Separate shipping charges are disabled
- Use quantity pricing or variants where possible to improve value on larger orders
- Follow agreed product tag structures
- Complete the initial 10-product review process before scaling
- Maintain strong fulfilment and communication standards
012
Support
Need Help?
Support
Need Help?
If you have any questions during setup or listing, please contact the Wholesale Plant Shop team before uploading products.
We’re here to help ensure your products launch successfully and perform well on the platform.