Guide 02

Product Listing Guide

Create accurate, consistent and well-structured product listings that display correctly across the Wholesale Plant Shop marketplace.

Review this guide before uploading your first product listings.
13 chapters
01

Before uploading

Before You Start

Before uploading your full range:

  • Your product tags must be agreed with the Wholesale Plant Shop team
  • You must complete the initial 10-product review process outlined in the onboarding guide

This helps ensure your products are correctly structured before scaling.

Do not upload your full range before your first 10 products have been reviewed.

02

Product naming

Product Titles

Your product title is one of the most important parts of the listing.

Titles should be clear, descriptive, consistent and easy to understand.

Where relevant, include:

  • Product name or species
  • Key feature
  • Pot size, dimensions or size
  • Colour or variation

Avoid ALL CAPITALS, excessive emojis or symbols, overly vague titles and keyword stuffing.

Example

Monstera deliciosa – 17cm Pot | Philodendron Pink Princess – Highly Variegated – 12cm Pot | Black Plastic Nursery Pot – 15cm

03

Product information

Product Descriptions

Descriptions should clearly explain what the product is, its key features, size or specifications and any important information customers need before purchasing.

Include:

  • Pot size, dimensions or measurements
  • Approximate height where relevant
  • Material or product type
  • Colour or variation
  • Usage or care information
  • Important compatibility information

For plants, include lighting requirements, watering guidance, growth habit, variegation notes and seasonal considerations where relevant.

Descriptions must accurately reflect the product being sold.

Do not overstate variegation, maturity or use stock descriptions that do not match the actual product.

04

Visual standards

Product Images

Images are critical to customer confidence and conversion rates.

Images should be clear, high quality, accurately represent the product, use good lighting, show realistic colour and condition, and be well cropped.

For plants, use real images of your own stock where possible and avoid heavily filtered imagery.

Simple, uncluttered backgrounds work best. Lifestyle imagery can also be used where appropriate, but the product should remain clear.

05

Delivered pricing

Product Pricing

All marketplace products operate using a delivered-price model.

Separate shipping charges are disabled for marketplace sellers.

Your product price must therefore include:

  • Delivery
  • Packaging
  • Handling
  • Courier costs

The listed price should be the final delivered price paid by the customer.

Your marketplace price must already include delivery.

06

Better value

Multi-Quantity Pricing & Variants

Because shipping costs are often absorbed within the first item, we strongly encourage sellers to offer better value on multiple quantities.

Use variants or quantity pricing to encourage larger orders. This improves customer value perception, encourages larger basket sizes and helps offset shipping costs more efficiently.

Example

1 Plant — £14.99 | 3 Plants — £39.99 | 6 Plants — £69.99

07

Mandatory

Product Tags

Product tags are essential to how the marketplace functions.

They are used to:

  • Build collections
  • Enable filters
  • Improve search and navigation
  • Display products correctly across the website

All tags must be agreed with the Wholesale Plant Shop team before listing. Follow naming conventions exactly, apply tags consistently and do not create your own variations.

Incorrect tagging can result in products not displaying correctly.

08

Product structure

Variants

Variants should be used where appropriate to avoid unnecessary duplicate listings.

Good uses for variants include:

  • Pot sizes
  • Colours
  • Quantity bundles
  • Size variations
  • Material options

Example

Product: Monstera deliciosa | Variants: 12cm Pot, 17cm Pot, 24cm Pot

09

Inventory

Stock Management

Keeping stock accurate is essential.

You must:

  • Keep inventory levels updated
  • Avoid overselling
  • Remove unavailable products promptly

Repeated stock issues may affect seller approval.

010

Quality control

Listing Quality Standards

All listings should be professionally presented, use accurate information, match the product being sold and follow marketplace formatting standards.

Poor-quality or misleading listings may be removed.

011

Review process

Initial 10 Product Review

All new sellers must:

  1. Upload their first 10 products
  2. Submit them for review
  3. Receive approval before uploading additional products

This helps ensure correct tagging, accurate pricing, consistent formatting and a strong customer experience.

Wait for approval before uploading additional products.

012

Quick reference

Best Practice Tips

  • Use clear, descriptive titles
  • Include accurate sizing information
  • Use high-quality images
  • Keep pricing competitive
  • Offer better value on multi-quantity purchases
  • Keep stock levels updated
  • Follow agreed tagging structures exactly
013

Support

Need Help?

If you are unsure about product tags, variants, pricing structure, listing setup or product formatting, please contact the Wholesale Plant Shop team before uploading products.