{"product_id":"zantedeschia-odessa-40cm-13cm-pot","title":"Zantedeschia Odessa 40cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eZantedeschia 'Odessa' is a popular cultivar of calla lily renowned for its elegant trumpet-shaped flowers and striking visual appeal. Typically supplied in a 13cm pot with a height of around 40cm, this plant is admired for its smooth, arrow-shaped foliage and vibrant blooms that add sophistication to any indoor or commercial setting. Its reliable growth habit, coupled with manageable care requirements, ensures consistent performance, making it a preferred choice within wholesale plant supply and trade houseplant ranges across the UK market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Zantedeschia 'Odessa' is a rich, glossy green with a smooth texture that contrasts beautifully against its large, funnel-shaped white flowers boasting a subtle central accent. This cultivar exhibits an upright and clump-forming growth habit that remains compact and stable throughout the season. It tolerates bright, indirect light conditions well, adapting effectively to typical indoor environments found in retail and office spaces. The plant demonstrates resilience to varied watering routines, tolerating occasional neglect without compromising its overall health or appearance. Low maintenance requirements make it suitable for handling and merchandising in retail environments, where quick turnover and ease of care are highly valued. Additionally, its floral display offers a premium aesthetic that can enhance gift ranges and seasonal promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers often select Zantedeschia 'Odessa' due to its commercial reliability and consistent quality across supply batches, which minimises variability at the retail level. Natural variation in leaf size and flower shape is controlled, ensuring uniformity that supports confident merchandising. The plant’s adaptability allows it to perform well across multiple trade channels, including retail nurseries, commercial interiors, and specialist houseplant suppliers. Moreover, its ongoing popularity contributes to steady demand within core trade houseplant ranges, underpinning repeat purchases and volume sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eZantedeschia 'Odessa' is well suited to display on houseplant benches, within office installations, or as part of interior plant arrangements where its striking flowers and attractive foliage can be readily appreciated. It performs well in these environments due to its ability to thrive under bright, filtered light conditions and its moderate size, which fits easily on shelves and desks. This cultivar can also be included in gift-ready plant ranges, adding value through its distinctive floral presentation. Its versatility across various indoor settings makes it a strong candidate for display in multiple retail and commercial contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers a good shelf life and durability when held under typical retail conditions, with its foliage and flowers maintaining appeal for extended periods. It is suitable for volume supply, allowing wholesalers to meet consistent demand efficiently. Handling and transport processes are straightforward due to its sturdy stems and compact growth, which reduces the risk of damage. Presentation remains consistent at the point of sale thanks to controlled growth and uniform aesthetics, enabling retailers to confidently merchandise the plant within mixed indoor plant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCare requirements for Zantedeschia 'Odessa' are moderate, making it suitable for retail customers and commercial interior maintenance teams alike.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of light environments, thriving best in bright, indirect indoor light but adapting to some shade.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with the plant able to withstand irregular watering schedules common in retail and office settings.  \u003c\/li\u003e\n\u003cli\u003eIts clump-forming, upright growth habit supports efficient merchandising, allowing for attractive, space-conscious displays.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is appropriate for retail, commercial interiors, and wholesale plant supply where reliability is essential.  \u003c\/li\u003e\n\u003cli\u003eSturdy foliage and resilient stems enhance its handling and transport durability, reducing losses during distribution and retail display.  \u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in leaf size and flower intensity may occur, these variations are managed to ensure consistent product quality for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 40cm","offer_id":56661688779078,"sku":"p105374-40cm-13cm-zo-33","price":5.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0DE039290A7D71562DB4638C5C00C55339E327FF424A2773AA0F0F147AD35FB4.jpg?v=1780882211","url":"https:\/\/wholesaleplantshop.co.uk\/products\/zantedeschia-odessa-40cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}