{"product_id":"zantedeschia-fresco-45cm-17cm-pot","title":"Zantedeschia Fresco 45cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eZantedeschia Fresco is a striking cultivar of the calla lily family, renowned for its elegant trumpet-shaped blooms and visually appealing foliage. Typically growing to a height of around 45cm, this plant is supplied in 17cm pots, making it a versatile option for various retail and commercial environments. Its reliable performance and distinctive form ensure it remains a staple within wholesale plant supply and trade houseplants, valued for both aesthetic appeal and ease of management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Zantedeschia Fresco features a rich, deep green colour with a smooth texture, providing an attractive backdrop to its characteristic white spathes. It exhibits a compact and upright growth habit, forming a neat structural silhouette ideal for display purposes. This cultivar adapts well to moderate indoor light levels, tolerating both bright indirect light and shaded positions without significant decline. It shows resilience to varied watering routines, tolerating short periods of dryness but responding well to consistent moisture levels. Maintenance requirements are relatively low, with minimal pruning and straightforward care supporting ease of handling in retail environments. Additionally, its long-lasting blooms and clean appearance contribute positively to merchandising and enhance gift-ready plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Zantedeschia Fresco for its consistent quality and predictable growth across supply batches, which is critical for maintaining retail and commercial display standards. Controlled natural variation in foliage and bloom size helps ensure uniformity, reducing challenges in merchandising. Its versatility allows it to meet demand within a variety of channels, including retail garden centres, interior plant schemes, and commercial interiors. Continued market interest in elegant, easy-care houseplants supports its relevance as a core offering within trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eZantedeschia Fresco performs well across multiple retail and commercial settings, including houseplant benches, interior installations, and gift-ready plant displays. Its compact size and architectural form make it suitable for offices and reception areas where space and visual impact are considerations. The plant’s tidy habit and clean leaves encourage retailer and consumer confidence when used in both stand-alone and grouped displays. Overall, it is highly adaptable to environments that require both decorative appeal and practical maintenance ease.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates strong shelf life and durability in retail conditions, maintaining visual freshness for extended periods. It is well suited to volume and repeat wholesale plant supply through its dependable growth and crop uniformity. Handling and transport considerations are minimal given the sturdy pot size and robust root system, supporting efficient logistics and safe point-of-sale presentation. Consistency of presentation at retail is enhanced by the controlled growth habit and dependable bloom quality that Zantedeschia Fresco provides.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level is relatively low, promoting straightforward maintenance in both retail and commercial environments without specialised attention.  \u003c\/li\u003e\n\u003cli\u003eZantedeschia Fresco tolerates a broad range of indoor light conditions, making it suitable for diverse mixed lighting environments often found in interiors.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is notable for its resilience, allowing it to withstand occasional irregular watering schedules typical in high-turnover retail settings.  \u003c\/li\u003e\n\u003cli\u003eIts compact and upright growth habit benefits merchandising, optimising space use and enabling attractive grouped or single-plant displays.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interior plant schemes, and wholesale plant supply due to its reliable performance.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability make it a practical option for transport and in-store display, reducing losses and improving overall product quality at sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is managed carefully to ensure predictable foliage colour and bloom form across supply batches, facilitating uniform retail presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":56372616364358,"sku":"P120232-45cm-17cm-zf-33","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x0C347C90E4EDBDE2E6EF6089287012BF3557E3D8.jpg?v=1776127470","url":"https:\/\/wholesaleplantshop.co.uk\/products\/zantedeschia-fresco-45cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}