{"product_id":"zantedeschia-fresco-40cm-14cm-pot","title":"Zantedeschia Fresco 40cm 14cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eZantedeschia Fresco, commonly known as calla lily, is a popular ornamental plant prized for its elegant, trumpet-shaped flowers and lush foliage. This cultivar typically reaches a height of around 40cm when grown in a standard 14cm pot, making it a compact but visually striking addition to any plant range. The plant’s robust growth habit and reliable flowering make it a consistent performer within wholesale plant supply and trade houseplant selections, ensuring dependable quality and appeal for both wholesalers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eZantedeschia Fresco displays glossy, dark green foliage that provides an attractive contrast to its smooth, creamy-white spathe flowers. The leaves exhibit a slightly waxy texture, contributing to the overall fresh and clean appearance of the plant. It has an upright, clumping growth habit that suits both single displays and grouped merchandising arrangements. This cultivar tolerates varying light conditions but thrives best in bright, indirect light, which aids in prolonging flower life and maintaining leaf vibrancy. The plant shows resilience to a range of watering frequencies, adapting well to the occasional lapse in routine care often experienced in retail environments. Maintenance is straightforward, as the plant typically requires minimal intervention other than the removal of spent flowers and occasional watering. Its compact size and neat form enhance its suitability for display on benches, shelves, and gift-ready stands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Zantedeschia Fresco for its consistent and commercial reliability, providing uniform growth and flowering across supply batches. The natural variation within foliage remains controlled, ensuring a predictable aesthetic that appeals broadly to customers. Its versatility allows seamless integration into a variety of retail formats, interior planting schemes, and commercial environments, making it a versatile product across multiple sales channels. The ongoing popularity of calla lilies in the trade houseplants market underlines the sustained demand and relevance of this cultivar, reinforcing its status as a dependable component in wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar performs well on houseplant benches where its neat structure and attractive flowers catch the eye of browsers and buyers alike. It is also suitable for office installations, where its medium-light tolerance and modest watering needs allow it to thrive with minimal maintenance. Within interior displays, Zantedeschia Fresco adds a sculptural element that complements decorative themes or seasonal promotions. Gift-ready ranges benefit from its visually appealing form and manageable size, making it a convenient and attractive choice for impulse purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eZantedeschia Fresco exhibits good shelf life and durability under typical retail conditions, which supports longer selling periods and reduces waste. Its growth characteristics make it suitable for volume supply and repeat ordering, as plants remain consistent in both size and quality. The compact root ball and sturdy stems assist in ease of handling during transport, handling, and merchandising, minimising damage and losses. Presentation at the point of sale is notably reliable, with uniform foliage colour and flower development that meet customer expectations across various stock batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZantedeschia Fresco requires moderate care, ideal for retail settings and commercial maintenance with minimal intervention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of lighting conditions, especially thriving in bright, indirect light commonly found in indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant adapts well to varied watering routines, exhibiting resilience to occasional irregularities in moisture levels.  \u003c\/li\u003e\n\u003cli\u003eIts compact and upright growth habit facilitates effective merchandising and efficient use of retail space.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is suited for multiple commercial channels including retail, interiors, and wholesale plant supply due to its consistent performance.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and a firm root system enhance its handling durability during transport and display periods.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and flower intensity is controlled, ensuring predictable visual appeal across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 40cm","offer_id":56318032183622,"sku":"P120232-40cm-14cm-zf-33","price":6.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x55F90A170FF9E183919F683287C3C40092CD66C1.jpg?v=1775597599","url":"https:\/\/wholesaleplantshop.co.uk\/products\/zantedeschia-fresco-40cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}