{"product_id":"xerochrysum-bracteatum-35cm-23cm-pot","title":"Xerochrysum bracteatum 35cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eXerochrysum bracteatum, commonly known as the everlasting or strawflower, is a vibrant perennial native to Australia, renowned for its brightly coloured, papery blooms. Typically supplied at a height of approximately 35cm in a 23cm pot, this plant is prized for its long-lasting flowers that retain their colour both fresh and dried. Its reliable performance, combined with sturdy growth characteristics, makes it a popular choice within wholesale plant supply and trade houseplant collections.\u003c\/p\u003e\u003cp\u003eThe species exhibits an upright, bushy habit with daisy-like flower heads that provide consistent visual appeal throughout the growing period. Xerochrysum bracteatum’s ease of cultivation and tolerance to a range of conditions contribute to its commercial viability. Its compact size and resilience allow it to thrive in varied retail and commercial environments, making it a dependable option for nursery growers and garden centre operators alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Xerochrysum bracteatum is medium green with a slightly textured surface, providing an attractive contrast to its intensely coloured, papery flowers. Its upright and bushy growth habit forms a neat, compact structure ideal for both container and display purposes. This species performs well in full sun to part shade environments, adapting efficiently to indoor light variations where natural light is available.\u003c\/p\u003e\u003cp\u003eThe plant tolerates periods of drought and irregular watering, reflecting its native adaptation to dry conditions. It requires low to moderate maintenance, making handling and care in retail settings straightforward and time-efficient. Furthermore, its flowers are highly valued for their longevity, which enhances merchandising potential and consumer appeal in gift-ready and seasonal displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Xerochrysum bracteatum for its consistent quality and robust growth, ensuring reliable performance across multiple supply batches. While natural variation in flower colour intensity can occur, this variation is controlled and does not detract from overall uniformity, supporting brand consistency in client offerings. It serves versatile purposes across retail garden centres, commercial interiors, and wholesale plant supply chains.\u003c\/p\u003e\u003cp\u003eOngoing demand for colourful, easy-care plants within core trade houseplant ranges ensures Xerochrysum bracteatum remains relevant to a broad customer base. Its notable durability further underpins its suitability for fluctuating commercial environments where reliability and aesthetic appeal are essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eXerochrysum bracteatum is well suited to retail garden centre benches, commercial foyer planters, and interior decorative displays where bright, long-lasting flowers add significant visual impact. It performs especially well in bright window ledges or conservatories, where ample light supports optimal flowering. Its compact stature and vibrant flower colour make it a preferred option for themed seasonal collections and gift-ready plant ranges within retail settings.\u003c\/p\u003e\u003cp\u003eIn office or hospitality environments, the plant’s low-maintenance requirements and enduring blooms present a cost-effective decorative solution. Its adaptability to indirect light environments allows it to complement a variety of interior design schemes while requiring minimal attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Xerochrysum bracteatum in retail conditions is notably long, owing to its drought tolerance and flower longevity, making it highly suitable for bulk or repeat wholesale supply. The plant handles transportation well, with sturdy stems and compact foliage reducing damage risks during handling and distribution.\u003c\/p\u003e\u003cp\u003eConsistency in presentation at the point of sale is generally high, with a uniform habit and flower display supporting appealing merchandising. Careful management of moisture and light during transit further preserves quality, ensuring that plants arrive in optimal condition for immediate retail display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eXerochrysum bracteatum requires low to moderate care levels, allowing efficient management in retail and commercial maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates full sun to part shade, demonstrating adaptability to mixed indoor lighting environments common in commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe species exhibits strong watering tolerance, reflecting resilience to irregular schedules often encountered in trade houseplant care.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit supports effective merchandising and efficient use of display space in retail environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable across wholesale plant supply, garden centre retail, and interior landscaping sectors due to its robust performance.  \u003c\/li\u003e\n\u003cli\u003eIt has good handling and transport durability, reducing losses and maintaining consistent quality through distribution and in-store display.  \u003c\/li\u003e\n\u003cli\u003eWhile natural variation in flower colour may occur, it remains controlled and does not compromise the uniformity required by trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 35cm","offer_id":56687533687110,"sku":"P10352-35cm-23cm-xb-36","price":7.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E10E138B4FAE454575F5F273D8740757B815D70408290398FCB61347A15A3D71.jpg?v=1782104352","url":"https:\/\/wholesaleplantshop.co.uk\/products\/xerochrysum-bracteatum-35cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}