{"product_id":"xerochrysum-bracteatum-30cm-23cm-pot","title":"Xerochrysum bracteatum 30cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eXerochrysum bracteatum, commonly known as the strawflower, is a robust and visually striking perennial native to Australia. Its most notable feature is its vibrant, papery bracts that mimic petals, available in a variety of colours including yellow, orange, and red hues, creating a long-lasting floral display. With a compact growth habit typically reaching around 30cm in height, this plant lends itself well to consistent performance in wholesale plant supply and trade houseplants due to its hardiness and extended flowering period.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Xerochrysum bracteatum is fine-textured and narrow, typically a grey-green that provides a subtle but attractive contrast to the bright bracts. It presents a bushy, upright growth habit, making it structurally appealing and easy to position in various display formats. This plant thrives in full sun but can tolerate bright indoor positions with adequate light, demonstrating moderate adaptability within indoor environments. Xerochrysum bracteatum shows excellent drought tolerance and resilience to irregular watering, which supports its longevity in retail and commercial settings. Maintenance requirements are low, with occasional deadheading promoting extended flowering but not mandatory for healthy growth. Its distinctive papery flowers dry naturally on the plant, providing an added merchandising feature for seasonal or long-lasting displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Xerochrysum bracteatum for its commercial reliability and consistent ornamental appeal across supply batches. While the species exhibits some natural colour variation in flower bracts, this variation is controlled and adds interest without compromising uniformity. The plant’s versatility is evident as it suits outdoor retail areas, interior greening schemes, and commercial interiors alike. Its ongoing demand within core trade houseplant ranges is supported by its strong visual impact combined with sturdy, low-maintenance care needs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eXerochrysum bracteatum is commonly placed on retail houseplant benches and in outdoor seasonal plant displays, where its colourful bracts attract customer attention. The plant also performs well in office installations, particularly in well-lit areas where its compact structure complements desk or reception displays. Its durable nature supports use in interior plant displays for commercial environments, including hospitality and retail interiors. Furthermore, its ability to retain colour and form appeals to gift-ready ranges, offering a long-lasting floral option for consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant maintains shelf life effectively under typical retail conditions, showing minimal decline over standard display periods. It is well-suited to volume and repeat supply due to its stable growth characteristics and resilience during transport. Handling and merchandising are straightforward, as the plant’s compact form and sturdy stems reduce damage risk during transit and display. Retailers benefit from consistent presentation at the point of sale, thanks to predictable size and flowering stage in typical 23cm pot production.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eXerochrysum bracteatum requires a low care level, making it favourable for retail and commercial maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a wide range of light conditions, from full sun to bright indoor environments, offering flexibility in placement.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates strong watering tolerance, thriving through irregular watering schedules and supporting resilience during retail display.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit enhances merchandising efficiency by fitting well into standard retail shelf spaces and pot sizes.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability extends across retail garden centres, interiors departments, and wholesale plant supply channels due to its broad appeal.  \u003c\/li\u003e\n\u003cli\u003eThe robust nature of the plant ensures handling and durability from nursery to consumer, reducing losses during transport and display.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in flower bract colour provides visual interest while maintaining batch uniformity for wholesale buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 30cm","offer_id":56696037835078,"sku":"XEROBRAC23-30cm-23cm-xb-36","price":7.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/C7B6B9814A0D41F949F73BAB0E7993FAAF265E9605915434A81AFCA6BB631FB8.jpg?v=1780366419","url":"https:\/\/wholesaleplantshop.co.uk\/products\/xerochrysum-bracteatum-30cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}