{"product_id":"woudenberg-vof-gebr-van-phlox-pan-famous-cerise-pack-of-1","title":"Woudenberg, VOF Gebr. van Phlox pan. Famous Cerise Pack of 1","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePhlox paniculata 'Famous Cerise' is a vibrant perennial cultivar renowned for its striking cerise-pink flower clusters. This variety showcases vigorous growth and a uniform, upright habit, which contributes to its appeal in both garden and commercial environments. It performs reliably within wholesale plant supply due to its consistent bloom quality and robust nature, making it a popular choice for trade houseplants across various retail and interior settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Phlox paniculata 'Famous Cerise' is medium green and lance-shaped, providing a fresh backdrop that enhances the intensity of its vivid flower heads. It grows with a compact yet sturdy habit, typically reaching a well-balanced height that suits mass merchandising and display. This cultivar tolerates full sun to partial shade, demonstrating adaptability to a variety of indoor lighting situations where bright indirect light is prevalent. It shows good drought tolerance once established, making it resilient to varied watering routines commonly encountered in retail and commercial sites. Maintenance is straightforward, with minimal pruning required to maintain shape and prolong flowering periods. Additionally, the profusion of dense flower heads creates an eye-catching feature for point-of-sale presentation and garden displays alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Phlox paniculata 'Famous Cerise' due to its commercial reliability and uniform performance across propagated batches, which supports confident stock planning. Natural variation in flower colour and leaf size is well controlled, ensuring presentation consistency that trade houseplants demand. Its versatility spans retail garden centres, commercial interiorscapes, and seasonal outdoor planting schemes. Demand remains steady as the cultivar complements core product ranges seeking high-impact flowering perennials with dependable longevity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is ideally showcased on garden centre benches and seasonal promotional displays, where its vibrant floral clusters attract consumer attention. It performs well in office landscapes with ample natural light, adding bright colour that enhances interior aesthetics. ‘Famous Cerise’ is also suited to commercial planter installations, benefiting from its upright growth and resilience to variable watering. Its suitability for gift-ready pots complements indoor retail settings, facilitating add-on sales where flowering plants appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003ePhlox paniculata 'Famous Cerise' demonstrates strong shelf life under typical retail conditions, including temperature and humidity variations. It is suitable for volume wholesale plant supply, with reliable bulk propagation allowing ease of stock management. Handling and transport are straightforward due to its robust stems and compact habit, reducing damage during transit. The plant arrives uniformly presented, aiding consistent retail staging and maintaining consumer appeal across various sale periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level is moderate, requiring routine watering and minimal pruning compatible with retail and commercial maintenance.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, thriving best in full sun or bright indirect indoor light settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high, allowing the plant to endure intermittent dryness without significant stress or performance loss.  \u003c\/li\u003e\n\u003cli\u003eIts upright, bushy growth habit supports efficient merchandising by maximising display space without overcrowding.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is suited for retail garden centres, interiorscapes, and wholesale plant supply pipelines due to its consistent quality.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and foliage confer strong handling and transport durability, reducing losses en route to points of sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity is minimal, ensuring uniformity essential for trade houseplants and consumer trust.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 25cm","offer_id":57178701627718,"sku":"PHL17FACEVWT-25cm-17cm-pk1","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EC18D2EF8F71C4D4CC8E4F773E30D0E6CA0808A41EB230B661978987A1A181B6.jpg?v=1787342087","url":"https:\/\/wholesaleplantshop.co.uk\/products\/woudenberg-vof-gebr-van-phlox-pan-famous-cerise-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}