{"product_id":"woudenberg-vof-gebr-van-echinacea-pur-red-pack-of-1","title":"Woudenberg, VOF Gebr. van Echinacea pur. Red Pack of 1","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eEchinacea purpurea ‘Red’ is a striking herbaceous perennial widely recognised for its vibrant, deep red flower heads and robust growth habit. This cultivar exhibits upright stems typically reaching moderate heights with conical, daisy-like blooms that provide a strong visual impact across mixed planting schemes. Known for its reliable performance and adaptability, Echinacea purpurea ‘Red’ is a popular choice within wholesale plant supply and trade houseplants due to its resilience, ease of cultivation, and extended flowering period.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eEchinacea purpurea ‘Red’ features dark green, lance-shaped foliage with a slightly coarse texture that complements its bold flower colour. The plant develops an upright, clump-forming growth habit that allows for effective space utilisation in nursery and retail environments. It thrives under full sun to partial shade but shows considerable adaptability in varied indoor light conditions when grown as trade houseplants. Watering requirements are moderate, with the species displaying good tolerance to occasional drought stress, making it forgiving of irregular care routines. Maintenance is generally low, as it requires minimal deadheading to prolong bloom duration and remains pest-resistant in commercial settings. Additionally, the vivid red flowers offer excellent merchandising appeal, often enhancing seasonal or thematic displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Echinacea purpurea ‘Red’ for its consistent commercial reliability and uniform flower quality across supply batches, which supports predictable retail presentation. Natural variation in flower size and intensity is managed effectively through standardised cultivation techniques, ensuring cohesive bulk supply. The plant’s versatility allows it to be incorporated readily into both outdoor retail benches and interior commercial displays, expanding its usage scope. Its ongoing demand within trade houseplants stems from enduring consumer interest in colourful, easy-care perennials suitable for varied garden and interior schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eEchinacea purpurea ‘Red’ is frequently placed in garden centres’ outdoor bedding and perennial sections due to its robust nature and long flowering season. It also performs well in office lobbies and commercial interiors where indirect light is available, contributing vibrant colour and texture. Retailers often feature this cultivar in mixed perennial displays or gift-ready container ranges, capitalising on its strong visual appeal. Its suitability for group plantings and well-defined form make it a practical choice for interior plant arrangements and seasonal outdoor displays alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a reliable shelf life in retail conditions, maintaining its vigour and flower quality for extended periods with appropriate care. It is well suited to volume or repeat wholesale plant supply contracts due to ease of propagation and consistent market demand. Handling and transport considerations are straightforward, as Echinacea purpurea ‘Red’ withstands standard nursery packaging and transit without significant damage. Presentation consistency at point of sale is typically high, supported by its structural form and confident flowering habit, facilitating streamlined merchandising and customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEchinacea purpurea ‘Red’ requires moderate care, making it suitable for retail environments with varying maintenance capacities.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, from full sun to partial shade, supporting diverse indoor and outdoor placements.\u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with resilience to irregular moisture levels suiting commercial and wholesale plant supply demands.\u003c\/li\u003e\n\u003cli\u003eThe plant’s upright, clump-forming growth habit enables efficient merchandising and compact display arrangements.\u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail, interiors, and wholesale plant supply channels due to its consistent performance.\u003c\/li\u003e\n\u003cli\u003eHandling durability is high, allowing for effective transport and retail presentation without loss of quality.\u003c\/li\u003e\n\u003cli\u003eAlthough minor natural variation in flower size and intensity occurs, it is controlled to ensure uniformity in trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57180816376134,"sku":"ECH17CARVWT-35cm-17cm-pk1","price":6.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/16115DDE2EFE9F2A22962154BC76AFDCD4D8ABE969BD1F88B3C9F29F9D5FBC78.jpg?v=1787388947","url":"https:\/\/wholesaleplantshop.co.uk\/products\/woudenberg-vof-gebr-van-echinacea-pur-red-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}