{"product_id":"vriesea-era-35cm-12cm-pot","title":"Vriesea Era 35cm 12cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eVriesea Era is an epiphytic bromeliad cultivar prized for its striking rosette of foliage and distinctive flower spike. Typically supplied in a 12cm pot with an approximate height of 35cm, this tropical species adds a splash of vibrant colour and architectural interest to interior spaces. Its compact size and robust growth habit make Vriesea Era a dependable choice within wholesale plant supply, consistently meeting trade houseplants quality standards for visual appeal and ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Vriesea Era exhibits a vibrant green tone with smooth, glossy leaves arranged symmetrically in a circular rosette, creating a bold and contemporary look. Its growth habit is clump-forming and upright, making it an excellent structural element for indoor plant displays. Vriesea Era tolerates medium to bright indirect light, adapting well to typical indoor environments including offices and retail spaces. This cultivar shows moderate drought tolerance, allowing for flexibility in watering routines without compromising plant health. It requires minimal maintenance, benefiting from straightforward handling and care, which suits busy retail settings. Additionally, the unique orange-red flower spike emerges in the centre of the rosette, enhancing its merchandising appeal during flowering periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Vriesea Era for its reliable, consistent performance across supply batches, ensuring uniformity in trade houseplants ranges. Any natural variation in leaf size or colour remains controlled and subtle, maintaining batch consistency for bulk orders. The plant’s versatility allows it to perform well across retail environments, commercial interiors, and specialist houseplant collections. Its ongoing popularity is supported by demand for bold, tropical species that complement modern indoor planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eVriesea Era is ideally placed on houseplant benches, within office green zones, or as part of interior feature displays due to its sculptural form and vibrant inflorescence. It thrives in well-lit commercial interiors where indirect light reigns and provides a long-lasting decorative presence. Its compact shape suits gift-ready plant ranges and adds instant colour contrast when displayed alongside other foliage varieties. The plant’s clean, architectural lines ensure it remains visually attractive in multiple placements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis bromeliad maintains a good shelf life under typical retail conditions, retaining leaf integrity and flower quality for extended periods. It is suitable for volume supply, with consistent growth rates and presentation facilitating batch ordering by garden centres and commercial plant suppliers. Handling is straightforward, with minimal risk of leaf damage during transport and merchandising, supporting efficient stock turnover. Vriesea Era typically arrives uniformly presented at point of sale, helping retailers maintain professional standards across their trade houseplants portfolio.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe care requirements for Vriesea Era are moderate, making it manageable within retail and commercial maintenance schedules without specialist expertise.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits good tolerance to medium and bright indirect light, adapting comfortably to a range of indoor lighting conditions often found in trade and retail environments.  \u003c\/li\u003e\n\u003cli\u003eIts resilience to varied watering regimes allows it to withstand occasional watering lapses without significant detriment, supporting trade supply demands for ease of care.  \u003c\/li\u003e\n\u003cli\u003eThe compact, upright growth habit optimises retail display space utilization and enables effective merchandising alongside complementary plant collections.  \u003c\/li\u003e\n\u003cli\u003eVriesea Era is commercially suitable for wholesale plant supply, retail sales, and interior landscaping due to its consistent appearance and demand.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar’s durability in transport and handling supports reliable delivery in wholesale supply chains with minimal post-delivery quality loss.  \u003c\/li\u003e\n\u003cli\u003eNatural variation, chiefly in leaf size and inflorescence intensity, is subtle and managed to ensure batch uniformity, aiding consistency in trade houseplants offerings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 35cm","offer_id":56237104136518,"sku":"p15804-35cm-12cm-ve-25","price":5.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xDB4C59E87DDF6686BF0A526C620327C3A2D5BCC7.jpg?v=1774300689","url":"https:\/\/wholesaleplantshop.co.uk\/products\/vriesea-era-35cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}