{"product_id":"viburnum-farreri-140cm-29cm-pot-vifarrep29","title":"Viburnum farreri 140cm 29cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eViburnum farreri, commonly known as fragrant viburnum, is a deciduous shrub admired for its striking winter and early spring floral display. Typically reaching a height around 140cm when supplied in a 29cm pot, this cultivar features a dense, upright growth habit that provides both structure and seasonal interest in retail and commercial interiors. Its ability to perform reliably in a variety of environments makes it a popular choice within wholesale plant supply and trade houseplant ranges, offering a dependable option for garden centres and retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eViburnum farreri presents ovate, deep green leaves that enhance its decorative appeal beyond the flowering season. The plant’s compact and well-branched habit suits both retail benches and interior display areas, creating an attractive silhouette that holds well over time. It thrives in bright, indirect light but displays reasonable adaptability to partial shade, broadening its suitability for a range of indoor environments. Watering needs are moderate; the shrub exhibits strong resilience to variations in moisture levels, making it forgiving under typical retail or commercial care regimes. Minimal maintenance requirements and straightforward handling contribute to its practicality in busy retail settings. Additionally, the strongly scented, star-shaped cream flowers are a key merchandising feature during its blooming period, enhancing customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Viburnum farreri for its consistent commercial reliability, with plants exhibiting uniform phenotypic traits that ease quality control across supply batches. While minor natural variation in leaf shape and flower intensity can occur, these differences are controlled within typical nursery production standards. Its versatility spans garden centre sales, commercial interior planting schemes, and seasonal gifting ranges, ensuring steady demand within core trade houseplant categories. The plant’s proven performance in both retail and interiors markets underpins its ongoing relevance for wholesalers focusing on dependable offerings in the ornamental shrub sector.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eViburnum farreri is commonly displayed on garden centre benches, where its floral fragrance draws customer attention during the winter months. It also performs well in office receptions and interior landscaping projects due to its manageable size and attractive habit. Its winter bloom offers a striking point of focus in gift-ready displays, encouraging impulse purchases. Furthermore, its structural form and scent make it ideal for use in commercial interiors where sensory appeal is required without imposing high maintenance demands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis evergreen shrub demonstrates excellent shelf life under typical retail conditions, maintaining leaf colour and floral integrity for extended periods. It is well suited for volume wholesale plant supply, allowing easy integration into existing nursery production lines and packing systems. Handling and transportation requirements are straightforward, as the plant’s sturdy stems and compact form reduce damage risk during transit. Merchandisers can expect consistent presentation quality at the point of sale, with uniform foliage and flowering across batches that support confident customer purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViburnum farreri requires moderate care, suitable for both retail and commercial maintenance environments with routine watering and light pruning.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full indirect light to partial shade, accommodating diverse indoor settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, providing resilience to variations in moisture regimes common in retail and interiors displays.  \u003c\/li\u003e\n\u003cli\u003eThe compact, upright growth habit enhances merchandising efficiency by maximising display density without foliage obstruction.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially appropriate for garden centres, retail outlets, commercial interiors projects, and wholesale plant supply schemes.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics and proven durability support damage-free transport and successful in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower size and intensity is minimal and managed, ensuring product uniformity for trade houseplants and wholesale customers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"29cm Pot \/ 140cm","offer_id":57237379481926,"sku":"vifarreP29-140cm-29cm-vf-31","price":41.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8D2C52C02C064CBDA9FF47F933C133339EF20343918EF6F8CD12789592F3E15D.jpg?v=1788254126","url":"https:\/\/wholesaleplantshop.co.uk\/products\/viburnum-farreri-140cm-29cm-pot-vifarrep29","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}