{"product_id":"viburnum-dawn-120cm-28cm-pot","title":"Viburnum Dawn 120cm 28cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eViburnum ‘Dawn’ is a highly regarded evergreen shrub known for its attractive, glossy foliage and compact, dense growth habit. Typically supplied at 120cm in a 28cm pot, this cultivar showcases dark green, leathery leaves that develop a striking red-bronze tinge on new growth, adding year-round visual interest. Valued within wholesale plant supply for its robust nature and reliable performance, Viburnum ‘Dawn’ is a popular choice in trade houseplants and outdoor landscaping schemes due to its adaptability and ease of cultivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Viburnum ‘Dawn’ is characterised by oval-shaped, glossy leaves with a smooth texture and notable red-bronze colouring on emerging shoots, providing a dynamic aesthetic throughout the seasons. It exhibits a dense, bushy growth habit with a naturally compact and rounded form, making it effective for structured hedging or as a standalone specimen. This plant tolerates a wide range of light conditions, thriving in full sun to part shade, and demonstrates a capacity to adapt to indoor environments with sufficient indirect light. Viburnum ‘Dawn’ shows strong resilience in watering routines, handling occasional drought periods and varying moisture levels without significant stress. It requires low to moderate maintenance, with minimal pruning needed to maintain shape, favourable for retail handling and ease of care advice. Additionally, its evergreen nature and year-round leaf retention enhance merchandising potential, providing consistent visual appeal for customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Viburnum ‘Dawn’ for its consistent crop quality and uniformity across wholesale batches, ensuring commercial reliability and streamlined stock management. The natural variation in new foliage colour is well controlled, allowing uniform presentation while still offering seasonal interest. Its versatility across retail garden centres, commercial interiors, and landscaping sectors enhances its appeal as a multi-channel product. Continual demand within core trade houseplants and nursery ranges is supported by its combination of aesthetic value, hardiness, and low maintenance requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eViburnum ‘Dawn’ is well suited to outdoor garden centre benches and landscaping feature displays where its evergreen quality and compact habit make it an attractive option for year-round interest. In office environments and commercial interiors, it may be employed as part of containerised planting installations or entranceway arrangements due to its structured form and glossy foliage. The plant’s resilient nature allows it to perform reliably in interior display zones with indirect lighting, while also being suitable for gift-ready offerings during peak seasonal periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Viburnum cultivar demonstrates strong shelf life and durability when displayed in typical retail conditions, maintaining foliage quality over extended periods. It is suitable for volume and repeat wholesale supply given its stable growth rates and uniform appearance across production cycles. Handling and transportation are straightforward due to the plant’s robust stems and compact form, reducing damage risk en route to market or within retail environments. The consistent presentation of Viburnum ‘Dawn’ at point of sale contributes to customer confidence, supporting effective merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViburnum ‘Dawn’ requires low to moderate care, making it suitable for both retail consumers and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, including full sun and part shade, which suits varied indoor and outdoor applications.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering regimes, improving its suitability for customer environments with varied care schedules.  \u003c\/li\u003e\n\u003cli\u003eIts compact and dense growth habit facilitates efficient merchandising and display within confined retail or interior spaces.  \u003c\/li\u003e\n\u003cli\u003eViburnum ‘Dawn’ is commercially suitable for retail, interiors, and wholesale plant supply, offering broad market appeal.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s toughness and sturdy structure allow for confident handling and transport, minimising losses during distribution.  \u003c\/li\u003e\n\u003cli\u003eWhile natural colour variation occurs in new foliage, this is controlled and enhances customer interest without compromising uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"28cm Pot \/ 120cm","offer_id":56677298798918,"sku":"p36076-120cm-28cm-vd-28","price":35.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/610F8B94459DF7953B3AE0B04A7EBE321C45EC6CC6C5366B365E0F2ED2E811D9.jpg?v=1780292438","url":"https:\/\/wholesaleplantshop.co.uk\/products\/viburnum-dawn-120cm-28cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}