{"product_id":"viburnum-bod-charles-lamont-80cm-23cm-pot","title":"Viburnum bod. Charles Lamont 80cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eViburnum bodnantense 'Charles Lamont' is a deciduous shrub prized for its striking, fragrant blooms and winter interest. This cultivar is admired for its ability to flower profusely during late winter to early spring, providing much-needed colour when many other plants are dormant. Typically supplied at 80cm height in a 23cm pot, it offers a robust, well-branched structure that suits both garden and interior-use contexts. Its reliable growth and proven hardiness make it a consistent performer within the wholesale plant supply market and a valued addition to trade houseplant ranges seeking seasonal interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Viburnum bodnantense 'Charles Lamont' is medium green with a soft, ovate shape, creating an appealing, dense aesthetic outside of flowering periods. It grows with a naturally arching, upright habit that forms a tidy, rounded shrub. This cultivar tolerates full sun to partial shade, making it adaptable for varying indoor environments, particularly bright interiors with indirect light. It exhibits moderate drought tolerance once established and responds well to regular watering without requiring specialised care. The plant’s minimal maintenance needs and ease of handling enable efficient display and merchandising in retail settings. Additionally, its fragrant flowers offer a sensory appeal that enhances retail or interior presentations, supporting consumer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Viburnum bodnantense 'Charles Lamont' due to its dependable performance across different supply batches, ensuring consistency in trade houseplant offerings. While natural variation exists in flowering intensity and branch density, this is effectively managed through propagation and growing practices. Its versatility allows it to be used across retail garden centres, commercial interior landscaping, and gift-ready plant ranges. With ongoing relevance in winter and early spring seasons, it remains a sought-after option within core trade houseplant selections seeking to offer niche seasonal interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Viburnum is well suited to retail garden centre benches where its winter flowering adds valuable colour contrasts. It also performs effectively in office installations and commercial interior landscaping where its scent and structure provide both visual and olfactory benefits. Interior plant displays benefit from its size and seasonality to diversify plant selections during traditionally quiet sales periods. In gift-ready ranges, the plant’s manageable size and distinctive blooms present an attractive choice for consumers looking for seasonal plants with character.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eViburnum bodnantense 'Charles Lamont' maintains good shelf life and retains foliage and flowers throughout typical retail display periods. Its resilience supports volume and repeat wholesale plant supply without significant loss of quality or appearance. The shrub is robust for handling during transportation and merchandising, with low risk of damage to branches or blooms. Consistent presentation at point of sale is achieved through standardised pot sizes and plant form, meeting the expectations of both retail and commercial interior landscapes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar is considered low maintenance, requiring only moderate watering and straightforward care suitable for retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, thriving especially well in bright indoor areas with some indirect sunlight.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience supports varied care routines, enabling it to withstand occasional irregularities in watering schedules.  \u003c\/li\u003e\n\u003cli\u003eIts arching growth habit creates an attractive, compact silhouette ideal for efficient merchandising and display purposes.  \u003c\/li\u003e\n\u003cli\u003eViburnum bodnantense 'Charles Lamont' is widely compatible with retail, interiors, and wholesale plant supply channels due to its seasonal appeal and structural form.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits strong handling durability, with sturdy stems and foliage that reduce transport and in-store damage risk.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flowering abundance is controlled to maintain consistent quality, supporting reliable availability across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 80cm","offer_id":56656421224774,"sku":"VICL68OUT23-80cm-23cm-vbcl-41","price":15.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xD1456DDB8234B18F51C450A733BD5FC6727CA50E.jpg?v=1779850825","url":"https:\/\/wholesaleplantshop.co.uk\/products\/viburnum-bod-charles-lamont-80cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}