{"product_id":"van-den-dool-cultures-bv-syringa-bloomerang-pink-perfume-pack-of-1","title":"Van den Dool Cultures BV Syringa Bloomerang Pink Perfume Pack of 1","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eVan den Dool Cultures BV Syringa Bloomerang Pink Perfume is a distinguished cultivar of lilac prized for its striking repeat flowering and intense fragrance. This shrub typically reaches a medium height with a well-branched, upright growth habit that creates an attractive, compact structure ideal for retail display. Its vibrant pink flowers bloom profusely from early summer through to autumn, providing extended seasonal interest that supports reliable customer appeal within wholesale plant supply. The consistent flowering cycle and manageable size make Syringa Bloomerang Pink Perfume a dependable choice for trade houseplants and garden centre stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Syringa Bloomerang Pink Perfume is a deep green with a smooth, ovate texture that complements the vivid pink flower clusters. Its upright and bushy growth habit maintains a tidy, rounded form suitable for container growth and ease of merchandising. This cultivar thrives in full sun to partial shade but can tolerate a variety of indoor light levels, making it adaptable to different retail and commercial interior environments. It demonstrates good drought tolerance once established, accommodating varied watering regimes common in trade houseplant contexts. Maintenance is moderate, with minimal pruning required to sustain shape and encourage flower production. Additionally, the strong floral scent enhances its attractiveness in a retail setting, offering a sensory experience that aids consumer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Syringa Bloomerang Pink Perfume due to its consistent performance and reliable flowering across multiple supply batches. The natural variation in flower colour intensity is carefully controlled to ensure uniformity, supporting predictable customer expectations. Its versatility allows it to perform well in retail garden centre benches, interiorscapes, and seasonal gift ranges, broadening its commercial appeal. The plant’s ongoing popularity within trade houseplants is driven by durable growth combined with ornamental value and fragrance, factors that contribute significantly to its market demand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis lilac cultivar is well suited for garden centre displays, retail benches emphasizing flowering shrubs, and office or interior landscape installations where scent and aesthetic appeal are desired. It performs well in these settings due to its compact size, profuse blooms, and tolerance of indirect indoor light, which enhance its visibility and impact. Syringa Bloomerang Pink Perfume also fits comfortably within gift-ready ranges during flowering periods, encouraging sales through high visual and aromatic appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe plant demonstrates a robust shelf life, retaining foliage health and bloom integrity under typical retail conditions for extended periods. It is well suited to volume and repeat wholesale plant supply demands, with consistent quality across production cycles supporting reliable stock availability. Handling and transport requirements are straightforward, as the shrub’s structure resists common damage during shipment and in-store movement. Presentation consistency at point of sale is high, with uniform plant form and flowering patterns that facilitate effective merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe care level for Syringa Bloomerang Pink Perfume is moderate, requiring attention to watering and occasional pruning to maintain flowering vigour in retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial shade, enabling adaptability across mixed indoor lighting situations common in wholesale plant supply and trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust once established, accommodating varied care regimes without compromising health or flowering quality.  \u003c\/li\u003e\n\u003cli\u003eThe growth habit is compact and upright, optimising space efficiency in merchandising displays and retail benches.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it suits retail garden centres, interior planting schemes, and wholesale plant supply chains due to its ornamental and fragrant attributes.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s durable structure and resilience to transport handling enhance its suitability for volume distribution and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower hue is minimal and managed, ensuring consistent aesthetic and commercial appeal across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 40cm","offer_id":57166577828166,"sku":"Pink Perfume-40cm-19cm-pk1","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/DD3F8DB9F7A5667B02C29C29D79579000A12C9CA61D14D3FC71278C970FFBE92_e753f543-0d1e-459c-952b-89fbb37410d8.jpg?v=1788112415","url":"https:\/\/wholesaleplantshop.co.uk\/products\/van-den-dool-cultures-bv-syringa-bloomerang-pink-perfume-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}