{"product_id":"trachelospermum-jasminoides-star-of-milano-70cm-19cm-pot","title":"Trachelospermum jasminoides Star of Milano 70cm 19cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eTrachelospermum jasminoides ‘Star of Milano’ is an evergreen climbing plant valued for its glossy foliage and highly fragrant white flowers. This vigorous cultivar reaches approximately 70cm in height when supplied in a 19cm pot, making it a popular choice for both indoor and sheltered outdoor environments. Its reliable growth habit and visual appeal underpin its consistent availability in wholesale plant supply and trade houseplant ranges, ensuring dependable quality for retail and commercial settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of ‘Star of Milano’ is characterised by deep green, leathery leaves that offer a smooth texture and a rich, glossy finish, providing a striking backdrop to the delicate star-shaped flowers. This cultivar exhibits a trailing and climbing growth habit with substantial structural form suitable for training on supports or cascading in containers. It thrives in bright, indirect light but can tolerate a range of indoor lighting conditions, making it adaptable for various interior environments. The plant shows good resilience to different watering regimes, tolerating occasional dry periods without significant stress. Maintenance requirements are moderate; pruning to shape is straightforward and supports healthy growth, making it easy to handle within retail spaces. An additional merchandising advantage is its appealing floral scent, which enhances customer attraction and value perception in store displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate the commercial reliability of Trachelospermum jasminoides ‘Star of Milano’ due to its consistent growth and flowering performance across supply batches. While natural variation in leaf size and flower abundance occurs, it remains well controlled to maintain uniformity important in wholesale plant supply. Its versatility allows seamless integration into retail garden centres, commercial interiors, and gift plant ranges. This cultivar’s ongoing demand reflects its enduring popularity within core trade houseplant selections, supported by its year-round ornamental interest and ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003e‘Star of Milano’ is well suited to retail benches and pots in garden centres, where its attractive foliage and floral scent appeal to consumers. In office and commercial interior settings, it performs effectively either trained on trellises or displayed in hanging baskets, lending greenery to environments with moderate light. The plant is also ideal for luxury gift-ready ranges due to its manageable size and charismatic appearance. Its adaptability to varying light levels and robust structure ensures it sustains appeal in both residential and professional contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar has a commendable shelf life under typical retail lighting and humidity conditions, maintaining its visual appeal over several weeks. It is well suited to volume or repeat wholesale supply, with uniformity in pot size and height facilitating streamlined logistics and display planning. Handling is straightforward, with sturdy stems and foliage that resist damage during transport. Presentation consistency at point of sale is notable, with minimal leaf drop and sustained flower presence enhancing customer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTrachelospermum jasminoides ‘Star of Milano’ requires moderate care suitable for retail environments and commercial maintenance schemes.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates bright indirect light and performs well in varied mixed indoor lighting conditions commonly found in offices and homes.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates resilience to irregular watering, tolerating occasional drought periods without compromising vitality.  \u003c\/li\u003e\n\u003cli\u003eIts trailing and climbing growth habit supports versatile merchandising options, from cascading baskets to trained display forms.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar aligns commercially with retail garden centres, commercial interiors, and wholesale plant supply due to its consistent quality and visual reliability.  \u003c\/li\u003e\n\u003cli\u003eRobust transport handling characteristics contribute to durability during shipping and in-store display, minimising losses.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and flower density exists but is carefully managed to ensure uniformity across trade houseplants batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 70cm","offer_id":56696056086854,"sku":"P8778206-70cm-19cm-tjsom-56","price":15.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/598AD94E0701C0039EBEF07727BC2760C0E16DED0CF0D7FA89F96FC3CD9C383B.jpg?v=1784068547","url":"https:\/\/wholesaleplantshop.co.uk\/products\/trachelospermum-jasminoides-star-of-milano-70cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}