{"product_id":"syringa-vulgaris-sensation-35cm-17cm-pot","title":"Syringa vulgaris Sensation 35cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris 'Sensation' is a distinguished cultivar of the common lilac, well regarded for its striking appearance and dependable growth characteristics. This variety is notable for its deep purple flowers edged in white, which produce a dramatic and highly decorative floral display. Typically supplied in a 17cm pot with a height of approximately 35cm, it offers a compact and manageable size suitable for both retail and landscape use. Its robust nature and uniform growth habit make it a consistent performer within wholesale plant supply and trade houseplant ranges, providing reliability for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris 'Sensation' is a medium green, positioning a smooth texture which complements the plant’s bold floral clusters. It grows upright with a strong, woody structure, maintaining a neat and dense form that supports attractive seasonal blooms. This lilac tolerates full sun to partial shade but requires outdoor light conditions rather than indoor environments for optimal flowering. It demonstrates good drought tolerance once established, adapting well to varied watering routines. Maintenance requirements are moderate, involving occasional pruning to stimulate flowering and retain shape, making it straightforward to handle in retail settings. Additionally, the intense flower coloration enhances merchandising appeal, drawing consumer attention in garden centres or seasonal plant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Syringa vulgaris 'Sensation' due to its dependable performance across supply batches, ensuring consistent quality in wholesale plant supply. While slight natural variation can occur in flower size and intensity, it is well controlled through propagation methods. Its robust growth and ornamental value render it versatile across retail garden centres, seasonal outdoor displays, and commercial landscaping projects. The enduring popularity of lilacs in ornamental horticulture secures ongoing demand, positioning this cultivar as a valued component within core trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris 'Sensation' is commonly placed within outdoor seasonal plant benches and garden centre displays, where its floral display can be maximised by natural sunlight. It is less suited to indoor settings due to light requirements but performs well in office planting schemes when grown in a conservatory or near bright windows. This plant also fits effectively within gift-ready retail ranges during spring and early summer when flowering peaks, appealing to customers looking for impactful floral gifts. Its compact structure enables use in border plantings or containerised landscape elements at commercial properties.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers excellent shelf life and durability under typical retail conditions, maintaining an appealing appearance throughout the flowering period. It is well suited for volume and repeat wholesale plant supply, with reliable availability and consistent size at dispatch. Handling and transport are facilitated by the compact size and sturdy woody stems, reducing plant damage risk during logistics. Presentation at point of sale tends to be uniform, enhancing consumer confidence and visual merchandising effectiveness in garden centres and nurseries.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris 'Sensation' requires moderate care, including regular pruning and watering adjustments relevant to outdoor wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eIt thrives best in full sun to partial shade environments, reflecting moderate light tolerance within trade houseplants ranges focused on outdoor applications.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows good resilience to varied watering routines, adapting well once established with moderate drought tolerance for commercial landscape use.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit supports efficient merchandising, enabling dense displays without excessive space usage.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, wholesale plant supply, and commercial exteriors, supplementing trade houseplants in multiple channels.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and foliage ensure easy handling during transport and in-store display, minimising damage and waste for retailers.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity and size is typically controlled through propagation, ensuring consistent product quality for buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57010595266886,"sku":"syvsenP17-35cm-17cm-svs-40","price":9.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/2E8977C8EE04326F46B15389A84C84DC8665C10D1BAFD6588C6E2D28DD014B99.jpg?v=1784894281","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-sensation-35cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}