{"product_id":"syringa-vulgaris-mme-lemoine-45cm-23cm-pot","title":"Syringa vulgaris Mme Lemoine 45cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Mme Lemoine’ is a classic lilac cultivar prized for its elegant, pure white flower panicles and strong fragrance. This deciduous shrub typically reaches a compact size suitable for a 45cm height, making it well-suited for container growing and retail presentation in a 23cm pot. Known for its reliable growth and consistent bloom performance, ‘Mme Lemoine’ is a staple within wholesale plant supply and trade houseplants, offering dependable quality and aesthetic appeal throughout the season.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Mme Lemoine’ is a rich medium green with a smooth texture, providing an attractive contrast to its bright white floral clusters. This cultivar grows with a well-formed, upright habit, maintaining a manageable size that appeals to both garden centre display and consumer use. It thrives best in full sun to partial shade, demonstrating good adaptability for outdoor displays and well-lit indoor environments in commercial interiors. The plant exhibits moderate water tolerance, showing resilience to occasional irregular watering commonly encountered in retail environments. Maintenance is generally straightforward, with pruning after flowering ensuring balanced growth and repeat flowering vigour. The strong, sweet scent of the flowers is an additional merchandising advantage, enhancing sensory appeal at point of sale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eBuyers favour Syringa vulgaris ‘Mme Lemoine’ for its consistent quality across supply batches, ensuring reliable availability during key trade seasons. Natural variation in flower size and bloom timing is well managed, allowing for uniform retail presentation without compromising botanical authenticity. This lilac is adaptable to a variety of channels including garden centres, commercial interiors, and wholesale plant supply, making it versatile across multiple retail formats. Its ongoing popularity and traditional status keep it relevant within core trade houseplant ranges and seasonal garden displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis variety is ideally placed on outdoor benches in garden centres, where its showy flowers and fragrance attract customer interest. It is also frequently used in commercial office planter installations that benefit from seasonal floral impact, providing a fresh, natural focal point. In interior retail displays, it serves as an appealing gift plant for special occasions, appealing to consumers seeking classic flowering shrubs. Its manageable size and tidy growth habit make it suitable for inclusion in preparation or pre-sale areas alongside complementary shrubs and perennials.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Mme Lemoine’ demonstrates good shelf life, retaining leaf and flower quality over several weeks under typical retail conditions. It responds well to volume supply due to its uniform growth and reliable flowering, ensuring consistent presentation across multiple batches. Handling is relatively simple, with sturdy stems and resilience to minor transport stress, allowing for efficient logistics and display. The cultivar’s uniformity at point of sale supports visual merchandising goals and consumer confidence, maintaining a professional and attractive appearance throughout the retail cycle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Mme Lemoine’ requires moderate care levels, suitable for trade buyers seeking dependable plants with low maintenance demands in retail and commercial settings. It tolerates a range of light exposures, thriving in full sun to part shade which aligns with varied indoor and outdoor placement options. The plant handles irregular watering typical in trade environments with resilience, reducing losses from occasional moisture lapses. Its upright, compact growth habit enhances merchandising efficiency by fitting standard pot sizes and shelf spaces effectively. Commercially, it suits retail garden centres, commercial interiors, and wholesale plant supply channels due to its uniformity and appeal. Handling during transport is reliable, and the plant maintains integrity under typical distribution stresses. Natural variation is minimal and controlled, ensuring consistent quality and presentation in trade houseplants ranges.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 45cm","offer_id":56927576654150,"sku":"SYVMLEp23-45cm-23cm-svml-42","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/00139849E06A7136D945C6031A7DE59891649FF9885D6E8C635F435CBE201ED3.jpg?v=1783535125","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-mme-lemoine-45cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}