{"product_id":"syringa-vulgaris-mme-lemoine-45cm-23cm-pot-syvmlep23","title":"Syringa vulgaris Mme Lemoine 45cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Mme Lemoine’ is a classic lilac cultivar prized for its abundant, fragrant blooms and vigorous growth. This deciduous shrub features large clusters of pure white flowers that emerge in late spring, creating a striking seasonal display. With a typical height of approximately 45cm when supplied in a 23cm pot, this plant offers a compact yet robust form that suits a variety of garden and landscape uses. Its reliable flowering habit and consistent quality make it a strong contender for wholesale plant supply and trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Mme Lemoine’ is a vibrant mid-green with an ovate shape, providing a lush, textured backdrop to its floral display. It exhibits a bushy and upright growth habit, which lends itself well to structured garden borders and container planting. This lilac prefers full sun to partial shade, demonstrating adaptability across light conditions typical of many retail and commercial interiors. It tolerates moderate periods of drought once established, showing resilience in varied watering regimes. Maintenance requirements are generally low, with minimal pruning needed beyond standard post-flowering care. The highly fragrant blooms present excellent merchandising opportunities for garden centres focusing on sensory appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate the commercial reliability of Syringa vulgaris ‘Mme Lemoine’, which consistently produces high-quality, uniform plants across supply batches. Although natural variation in flower size and bloom density can occur, it remains controlled and predictable, ensuring customer satisfaction. The cultivar’s versatility allows it to perform well across multiple retail sectors, including garden centres, commercial interiors, and gift-ready plant lines. Continual demand is supported by its recognisable fragrance and strong spring flowering, securing its position within core trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis lilac is ideally placed on retail benches during spring and early summer, where its flowers can attract consumer attention effectively. Its graceful form and scent also lend well to office lobbies and commercial interiors that benefit from seasonal decorative interest. In garden centre settings, it works well as a feature plant within shrub borders or container displays, highlighting its compact size and floral impact. Additionally, ‘Mme Lemoine’ is popular in gift plant selections during peak flowering, adding an emotional appeal through its fragrance and bloom presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Mme Lemoine’ demonstrates a strong shelf life and resilience under typical retail conditions, maintaining leaf and flower quality for several days post-delivery. Its stable growth and manageable size make it well-suited for volume and repeat wholesale plant supply without significant variance. Handling and transport are straightforward due to its sturdy stems and compact shape, minimising damage risk. Consistent presentation at point of sale is achievable, with plants reliably showing dense foliage and abundant flowers, supporting strong consumer recognition and sales potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Mme Lemoine’ requires moderate care, with easy-to-manage pruning and watering protocols suitable for retail and commercial maintenance.\u003c\/li\u003e\n\u003cli\u003eThis cultivar tolerates a range of light conditions, flourishing best in full sun but adapting adequately to partial shading in interiors.\u003c\/li\u003e\n\u003cli\u003eWatering resilience is notable, as established plants cope well with variance while maintaining health and bloom production.\u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit maximises merchandising potential by optimising bench space and enhancing display density.\u003c\/li\u003e\n\u003cli\u003eCommercially, the plant excels in retail, interiors, and wholesale plant supply due to its recognisable fragrance and ornamental value.\u003c\/li\u003e\n\u003cli\u003eDurable stems and foliage contribute to excellent handling and transport outcomes, reducing product loss and ensuring customer satisfaction.\u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in flower size and bloom abundance occurs, this remains controlled and does not affect overall display quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 45cm","offer_id":57212504768838,"sku":"SYVMLEp23-45cm-23cm-svml-42","price":19.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/00139849E06A7136D945C6031A7DE59891649FF9885D6E8C635F435CBE201ED3_a16c0911-1462-4176-86f1-5c5ef47f9271.jpg?v=1787855840","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-mme-lemoine-45cm-23cm-pot-syvmlep23","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}