{"product_id":"syringa-vulgaris-michel-buchner-40cm-23cm-pot-syvmbucp23","title":"Syringa vulgaris Michel Buchner 40cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris ‘Michel Buchner’ is a classic and highly regarded cultivar of the common lilac, celebrated for its robust flowering and traditional appeal. This deciduous shrub typically grows to a manageable size suitable for a 23cm pot, making it an ideal choice for diverse retail and trade presentations. It produces large panicles of intensely fragrant, rich purple blossoms during late spring, complemented by dark green, ovate foliage that adds a textured backdrop. Its reliable growth habit and strong flowering performance underpin its popularity in wholesale plant supply and within core trade houseplant ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Syringa vulgaris ‘Michel Buchner’ is a deep, matte green with a slightly coarse texture that contrasts attractively with its vibrant floral display. The shrub exhibits an upright yet rounded growth habit, providing a well-structured form that suits both pot and landscape plantings. Although primarily grown outdoors, it can tolerate bright indoor conditions for short periods, enhancing its versatility in trade settings. It demonstrates moderate drought resilience, tolerating varied watering regimes typical of retail and commercial environments. Maintenance requirements are low, with minimal pruning needed to retain shape and promote flowering. Additionally, its strong fragrance is a notable merchandising point, appealing to customers seeking sensory-rich plants.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eThis lilac cultivar offers dependable commercial reliability, with consistent flowering and growth observed across supply batches, supporting predictable retail presentations. Its classic appearance contains controlled natural variation, primarily in flower intensity and bloom timing, which adds visual interest while maintaining a uniform product offering. Syringa vulgaris ‘Michel Buchner’ is adaptable across retail garden centres, commercial interiors, and seasonal wholesale plant programmes, making it a versatile addition to trade houseplants. Its ongoing demand stems from enduring market popularity and its association with traditional garden aesthetics.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eIn retail, Syringa vulgaris ‘Michel Buchner’ performs well on plant benches and seasonal display areas where its prominent flowers and fragrance can attract consumer attention. It is also suitable for use in office installations and interior display schemes during transitional seasons, provided adequate light is available. The plant’s moderate size enables it to function effectively within gift-ready ranges, offering customers a premium choice for garden enhancement. Its adaptability to outdoor patios and sheltered exterior environments further broadens retail placement possibilities.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar exhibits a robust shelf life with durability that supports its success in standard retail conditions which often experience fluctuations in temperature and watering consistency. It is well suited for volume and repeat wholesale plant supply due to its strong growth performance and uniformity. Handling and transport considerations are straightforward, as the plant’s sturdy stems and compact form reduce damage risk during transit. At point of sale, consistent presentation is maintained through neat foliage and reliable bloom displays, providing strong visual appeal for customer purchase decisions.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Michel Buchner’ requires low to moderate care, making it practical for both retail and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates full sun to partial shade environments, providing flexible light tolerance for mixed indoor and outdoor placements.  \u003c\/li\u003e\n\u003cli\u003eThis plant demonstrates considerable resilience to irregular watering, ideally suited to varying care routines encountered in wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIts upright and rounded growth habit supports efficient merchandising by allowing flexible display options without excessive space requirements.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially well positioned for retail, interior landscaping, and wholesale plant supply operations, combining aesthetic appeal with robust growth.  \u003c\/li\u003e\n\u003cli\u003eIts sturdy stems and compact growth form contribute to reliable handling and durability during transport and retail display periods.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is predominantly limited to subtle differences in flower colour intensity and timing of bloom, ensuring consistent quality across trade batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 40cm","offer_id":57209914196294,"sku":"syvmbucP23-40cm-23cm-svmb-45","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/AAC020A61304828CD7727D753D05BCD8FC7B7DD3CBCC9F02120BEFF1AA0E4733_3f0eefb7-812a-47c6-b537-f3cba5726c44.jpg?v=1787840419","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-michel-buchner-40cm-23cm-pot-syvmbucp23","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}