{"product_id":"syringa-vulgaris-michel-buchner-165cm-38cm-pot-10217972","title":"Syringa vulgaris Michel Buchner 165cm 38cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Michel Buchner’ is a classic cultivar of common lilac renowned for its striking, fragrant flower clusters and robust growth habit. This deciduous shrub typically reaches around 165cm in height when supplied in a 38cm pot, making it an attractive mid-sized specimen suitable for a variety of garden and landscape applications. Its reliably vigorous growth coupled with consistent flowering performance ensures it remains a staple within wholesale plant supply, particularly for garden centres and large-scale landscaping projects.\u003c\/p\u003e\u003cp\u003eThe plant’s broad, ovate leaves provide a lush backdrop to the dense panicles of deep purple to mauve flowers that appear in late spring. ‘Michel Buchner’ is especially valued for its strong fragrance and long bloom period. This cultivar is known for its resilience and adaptability, which contributes to its dependable availability and quality across trade houseplants and wholesale markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Michel Buchner’ is a rich green with a smooth texture that complements the vivid flower display. It has a robust, upright growth habit, forming a well-branched, rounded shrub that maintains structure without excessive pruning. This lilac variety prefers full sun but can tolerate partial shade, making it versatile for different light conditions in retail or wholesale environments. \u003c\/p\u003e\u003cp\u003eIt exhibits good drought tolerance once established, which allows for some flexibility in watering routines, a beneficial characteristic for trade buyers handling varied care regimes. The plant requires moderate maintenance, with occasional pruning to encourage flowering and maintain shape, which makes it manageable in retail settings. Additionally, its strong fragrance and memorable floral display enhance its merchandising appeal as a premium seasonal offering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Syringa vulgaris ‘Michel Buchner’ for its proven commercial reliability and consistent quality across supply batches, which aids in maintaining customer satisfaction. Natural variation in flower colour and size is controlled, allowing it to present a uniform appearance suited to wholesale plant supply standards. \u003c\/p\u003e\u003cp\u003eThis cultivar’s adaptability makes it a versatile choice across multiple trade channels, including garden centres, landscape supply, and seasonal gift plant ranges. Its ongoing demand is underpinned by consumer appreciation for fragrant, colourful shrubs, ensuring it remains relevant within core trade houseplants and outdoor plant offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Michel Buchner’ fits well in outdoor garden centre displays and seasonal plant sales due to its prominent flowering and fragrant appeal. It also performs effectively in office and commercial landscaping projects where a splash of colour and scent enhances the environment. \u003c\/p\u003e\u003cp\u003eIts medium size and structural form make it suitable for display on plant benches and in patio planters, where it attracts customers looking for statement shrubs. The consistent floral quality adds value to gift-ready retail ranges, particularly during the spring season when demand for flowering shrubs peaks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis lilac cultivar demonstrates strong shelf life and durability under typical retail conditions, tolerating handling and display without significant decline in quality. Its suitability for volume supply ensures that trade buyers can reliably source consistent stock for repeat orders. Handling and transport are straightforward due to its sturdy stems and compact structure in the supplied pot. \u003c\/p\u003e\u003cp\u003eAt point of sale, Syringa vulgaris ‘Michel Buchner’ consistently presents an attractive floral display with minimal natural variation, making merchandising efficient and visually appealing to customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Michel Buchner’ requires moderate care, with pruning and watering adjustments supporting healthy bloom cycles in retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light environments, thriving best in full sun but adapting well to partial shade in mixed indoor-outdoor retail spaces.  \u003c\/li\u003e\n\u003cli\u003eIts good drought resilience makes it forgiving of varied watering schedules typical in wholesale plant supply and trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s upright, bushy growth habit facilitates efficient display and merchandising across garden centres and commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for diverse applications, including retail garden centres, landscape suppliers, and seasonal gift plant programmes.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and compact form ensure durability during transport and handling, reducing losses and enhancing shelf appeal.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf and flower characteristics is closely managed to provide a consistent appearance, benefiting bulk supply and retail presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"38cm Pot \/ 165cm","offer_id":57320887288134,"sku":"10217972-165cm-38cm-svmb-46","price":126.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/AA8B0BC7A3CB15B2AD8E14D8168F14034FF16FAA8E0E134CDE0CED800A0E8CB9_7604fc9c-537e-4c21-9fb0-686b701f9f97.jpg?v=1789630621","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-michel-buchner-165cm-38cm-pot-10217972","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}