{"product_id":"syringa-vulgaris-charles-joly-55cm-23cm-pot","title":"Syringa vulgaris Charles Joly 55cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ is a classic lilac cultivar renowned for its striking floral display and robust growth. This deciduous shrub typically reaches a manageable size, making it suitable for a variety of planting schemes and commercial uses. The dense clusters of strongly scented, deep pink to reddish-purple flowers appear in late spring, creating a visually impactful feature that is highly valued in both wholesale plant supply and trade houseplants categories. Its reliable flowering and well-defined form ensure consistent quality across supply batches, meeting the expectations of professional buyers and retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Charles Joly’ is a rich green, ovate-shaped with a slightly pointed tip, providing a textured backdrop that enhances the floral display. The plant grows with a rounded and moderately vigorous habit, typically forming an upright, multi-stemmed shrub that maintains a tidy shape without excessive pruning. While naturally an outdoor shrub, it is adaptable to bright indoor settings when managed carefully, tolerating high light levels. It exhibits good tolerance to variations in watering, reflecting resilience to typical retail and commercial care routines. Maintenance requirements are moderate; minimal pruning post-flowering preserves its ornamental appeal and eases handling for retail environments. Furthermore, the strong fragrance adds a sensory dimension that supports effective merchandising and customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Syringa vulgaris ‘Charles Joly’ for its consistent commercial reliability, with plants reliably flowering and demonstrating robust growth across varying production batches. Natural variation, particularly in flower colour intensity, is well managed to ensure a uniform appearance suitable for bulk supply. This cultivar’s versatility extends beyond garden centres to commercial interiors and seasonal retail displays, enabling multiple channel uses within trade houseplants ranges. Its enduring popularity in traditional and contemporary planting schemes secures ongoing demand among professional plant suppliers and retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis lilac cultivar performs exceptionally well in outdoor retail benches during spring sales periods, capitalising on its floral impact and fragrance to attract customers. In commercial and office environments, it can be featured in designated seasonal planting schemes or potted displays, where its scent and colour provide both visual and olfactory interest. Its medium size and structure also make it suitable for mixed interior planting installations, provided there is sufficient natural light. Additionally, ‘Charles Joly’ fits well within gift-ready ranges due to its attractive blooms and manageable size, enhancing its appeal as a presentable retail product.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ typically demonstrates good shelf life in retail conditions when maintained with appropriate watering and light. It is well-suited to volume wholesale plant supply, enabling repeat orders with confidence in product uniformity and quality. Handling and transportation are straightforward due to its sturdy stems and resilient foliage, reducing damage and loss during logistics. Consistent presentation at point of sale, characterised by strong flower colour and fragrance, supports effective selling and merchandising strategies, meeting the needs of diverse retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Charles Joly’ requires moderate care, making it suitable for retail and commercial maintenance with typical pruning after flowering.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions but performs best in bright, indirect light environments common in trade houseplants and garden centre settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows good watering resilience, accommodating varied care regimes without compromising health or aesthetic quality.  \u003c\/li\u003e\n\u003cli\u003eIts rounded, compact growth habit enhances merchandising efficiency by fitting standard pot sizes and display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply channels due to its adaptability and reliable flowering.  \u003c\/li\u003e\n\u003cli\u003eIt offers robust handling characteristics, facilitating durable transport and in-store display with minimal damage risk.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity is controlled to maintain uniformity across supply batches, supporting consistent customer expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 55cm","offer_id":56677814206790,"sku":"p35863-55cm-23cm-svcj-43","price":17.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/DBC3C405FABF505A6D1B278ACEC224571E23551F56FCFD2CDF6579C41CD37AB7.jpg?v=1783517805","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-charles-joly-55cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}