{"product_id":"syringa-vulgaris-charles-joly-35cm-17cm-pot-syvcjolyp17","title":"Syringa vulgaris Charles Joly 35cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ is a well-regarded cultivar of the common lilac, known for its striking double, deep pink to purple flowers and strong fragrance. This deciduous shrub typically reaches a manageable height suitable for a 35cm pot, making it an excellent choice for both garden centres and trade houseplant ranges. Its reliable flowering, attractive foliage, and compact growth habit ensure consistent quality within wholesale plant supply lines, supporting strong visual appeal and customer demand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Charles Joly’ is a medium green with a smooth texture, providing a lush backdrop to the dense clusters of intensely coloured blossoms. Its upright, bushy growth habit develops into a well-structured form that is easily merchandised in pots without requiring frequent pruning. While primarily suited to outdoor environments, this cultivar demonstrates good adaptability to sheltered indoor settings when adequately lighted. It tolerates moderate watering and can withstand short dry spells, offering resilience across varied care routines. Maintenance requirements remain straightforward, with minimal pest issues and low pruning needs, facilitating ease of handling during retail display. Furthermore, the strong fragrance enhances its appeal in gift-ready and planting ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently choose Syringa vulgaris ‘Charles Joly’ for its dependable flowering performance and the controlled natural variation in bloom colour and density, ensuring batch consistency. Its versatility across retail garden centres, commercial interiors, and special order wholesale plant supply channels establishes it as a flexible product within trade houseplants portfolios. The ongoing demand for fragrant shrubs and compact, ornamental lilacs supports its continued relevance in core plant ranges, particularly for early-summer flowering interest. Commercial buyers value its uniform habit and proven track record in UK climates.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar performs exceptionally well in outdoor retail displays such as garden centre benches and seasonal shrub collections, appealing to customers seeking climate-hardy, fragrant shrubs. It is also suited to sheltered interior environments like offices and commercial foyers, where light exposure is sufficient to maintain foliage quality. Additionally, the compact, well-branched form lends itself to mixed container displays and gift-ready retail ranges. Its ornamental flowers combined with flowery scent make it attractive for thematic plant sections focused on fragrance or flowering shrubs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ offers good shelf life and durability under typical retail conditions, maintaining vigour throughout transport and display. It is suitable for volume wholesale plant supply, with consistent growth habit and bloom quality across production batches. Handling and transport requirements are moderate, as the plant’s robust stems and roots reduce damage risk during movement. The consistent presentation at point of sale ensures uniformity in sales environments, supporting smooth integration into trade houseplants assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Charles Joly’ requires moderate care, suitable for both retail customers and commercial maintenance programmes focused on ornamental shrubs.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates partial to full sun with resilient performance across mixed indoor and sheltered outdoor lighting conditions common in retail environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant has a moderate watering tolerance, with good recovery from irregular watering typical in wholesale and retail supply chains.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit facilitates efficient merchandising and maximises display space in garden centre benches and interior plant installations.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially versatile, fitting well within retail garden centres, commercial interiors, and wholesale plant supply sectors.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and root systems provide reliable handling durability during transport and in-store presentation, minimising losses and ensuring customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eWhile flowers may show slight natural variation in colour intensity, foliage remains consistently appealing, supporting brand-quality assurance across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57204724564294,"sku":"syvcjolyP17-35cm-17cm-svcj-43","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E02249C35FF7FB42199AC72FECB988E9B0EBB6E723FAB0A426D4F85D02B1DFDA_fd887da5-a108-434e-8fea-fc0ee05a9fee.jpg?v=1787778460","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-charles-joly-35cm-17cm-pot-syvcjolyp17","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}