{"product_id":"syringa-vulgaris-charles-joly-150cm-38cm-pot-10217971","title":"Syringa vulgaris Charles Joly 150cm 38cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ is a classic lilac cultivar prized for its abundant, richly coloured blooms and fragrant appeal. This deciduous shrub typically attains a height of around 150cm, making it an excellent specimen for garden centres and wholesale plant supply. Known for its vigorous growth and reliable performance, it holds a prominent place within trade houseplants and outdoor shrub selections. Its striking panicles of deep rose-pink flowers emerge in late spring against a backdrop of fresh green, ovate leaves, creating a visually impactful addition to mixed plantings and seasonal displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Charles Joly’ is fresh green with a smooth texture, providing an attractive and contrasting base to its dense flower clusters. This cultivar displays an upright growth habit with a well-branched form, which supports prolific flowering and strong structural integrity. While it thrives best in full sun to partial shade, it demonstrates reasonable adaptability within sheltered outdoor or conservatory environments. The plant is moderately drought tolerant once established but benefits from regular watering to maintain optimal vigour. Maintenance requirements are straightforward, involving light pruning each year to promote healthy growth and flowering, which simplifies handling in retail or nursery settings. Its long-lasting floral display adds merchandising value, particularly in seasonal promotions and garden preparation ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Syringa vulgaris ‘Charles Joly’ for its consistent size and flowering characteristics, ensuring uniformity across wholesale plant supply batches. Any natural variation in flower colour or leaf size is well-managed through production standards, supporting reliable customer expectations. The plant’s adaptability allows it to suit multiple retail environments, from outdoor garden centres to specialist commercial interiors with access to natural light. Its ongoing popularity within trade houseplants and shrub categories means it continues to meet the evolving demands of retail and landscaping professionals seeking well-known, attractive cultivars.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis lilac performs well in outdoor retail benches, garden centre focal points, and seasonal displays due to its striking floral show and manageable stature. It also fits effectively into office atrium plantings or commercial landscape projects where a touch of seasonal colour and scent enhances the environment. In retail settings, its appeal as a gift-ready shrub enables it to be positioned alongside perennials or flowering baskets. These placements benefit from the plant’s ability to retain flower colour and leaf condition throughout the spring and early summer sales period.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’ exhibits a strong shelf life in retail conditions when positioned in ventilated, well-lit areas, maintaining flower freshness and leaf integrity for several weeks. It is well-suited to volume wholesale production, with consistent quality and size that facilitates repeat orders. Transport handling is straightforward given its sturdy stems and compact root ball contained within a 38cm pot, reducing damage risk during distribution. Presentation consistency at point of sale is reliable due to controlled growth practices and effective pruning regimes employed by growers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires moderate care, with pruning and watering regimes that align well with retail and commercial maintenance capacities.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light conditions, favouring full sun to partial shade, which complements various indoor and outdoor retail environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong once established, contributing to resilience against irregular retail care routines and customer handling.  \u003c\/li\u003e\n\u003cli\u003eThe upright growth habit allows efficient packing and attractive display within both nursery benches and interior plant installations.  \u003c\/li\u003e\n\u003cli\u003eSyringa vulgaris ‘Charles Joly’ is commercially suitable for a wide range of applications, including garden centres, landscaping projects, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIts sturdy nature supports effective handling and durability during transportation and in-store presentation, reducing losses due to physical damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal and well-controlled, ensuring repeatable quality that meets the expectations of trade houseplants markets consistently.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"38cm Pot \/ 150cm","offer_id":57320856682822,"sku":"10217971-150cm-38cm-svcj-44","price":126.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/15B50DB133D0AC4AA35B370EA22C3F37F4C1D2C0F2CA330E73E53738E1EB1E44.jpg?v=1789015213","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-charles-joly-150cm-38cm-pot-10217971","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}