{"product_id":"syringa-vulgaris-80cm-23cm-pot","title":"Syringa vulgaris 80cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris, commonly known as common lilac, is a well-established deciduous shrub prized for its fragrant, showy flower clusters and attractive foliage. Typically supplied at 80cm in height within a 23cm pot, this species offers a classic seasonal display that appeals to a wide customer base. Its reliable growth habit and striking floral presence make it a dependable choice within wholesale plant supply and trade houseplants ranges.\u003c\/p\u003e\u003cp\u003eThis species forms dense, broadly oval clusters of purple to pale violet blooms, which contrast beautifully against its heart-shaped medium-green leaves. Syringa vulgaris performs well in temperate climates and adapts suitably to container growth, making it a favourable option for garden centres and retail nurseries focusing on durable, ornamental shrubs.\u003c\/p\u003e\u003cp\u003eIts robustness during transport and storage, combined with consistent flowering potential, promotes strong commercial viability. The species’ traditional appeal ensures steady demand across various horticultural channels, supporting its ongoing relevance for wholesale and retail suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris is medium green with a smooth texture, providing a balanced visual backdrop to vibrant flower clusters each season. This lilac develops as a multi-stemmed shrub with an upright, bushy form that maintains structure and appeal even after flowering has finished. It thrives best in full sun but is tolerant of partial shade, though flower production may reduce under lower light conditions.\u003c\/p\u003e\u003cp\u003eWatering tolerance is moderate, requiring well-drained soil and resilience to short periods of drought without significant stress. Routine maintenance involves minimal pruning to maintain shape, which allows for straightforward handling and retail presentation. The plant’s compact size and symmetrical growth habit facilitate efficient merchandising in both pot displays and mixed container plantings.\u003c\/p\u003e\u003cp\u003eAdditional merchandising advantages include its well-known fragrance, which enhances in-store sensory appeal, and its adaptability for both outdoor and covered display areas, broadening positioning opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Syringa vulgaris for its consistent bloom quality and robust survival rates during the supply chain, ensuring commercial reliability across batches. While some natural variation in flower colour intensity and leaf shape occurs, the species is generally well-controlled through propagation and nursery management techniques. This predictability supports confident stocking and display decisions within wholesale plant supply.\u003c\/p\u003e\u003cp\u003eIts versatility allows use in a broad range of settings, from garden centre stock to interior landscaping projects where seasonal displays are desired. Demand remains stable due to the plant’s classic status and popularity in garden renovations, making it a dependable choice within trade houseplants catalogues. The ongoing relevance of Syringa vulgaris extends into gift ranges around flowering periods, further enhancing its commercial attractiveness.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris is ideally placed in garden centre benches, seasonal outdoor plant displays, and landscaped commercial exteriors given its growth habit and flower appeal. It performs well in these settings due to its strong, upright form and ability to draw customer attention through scent and colour. In retail nurseries, it complements mixed shrub collections suited for garden frontages or patio plantings.\u003c\/p\u003e\u003cp\u003eAdditionally, it can be offered in gift or themed plant ranges coinciding with seasonal sales peaks, where its flowering attributes provide an added appeal. Its adaptability to container culture means it can also be positioned for limited indoor displays during peak flowering, provided sufficient natural light is available.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris demonstrates good shelf life under retail conditions, particularly when maintained with appropriate watering and light exposure. It is well suited for repeat wholesale plant supply due to its consistent growth rates and uniform presentation from batch to batch. Care in handling is important to avoid damage to emerging flower clusters, but its robust stems and foliage withstand normal transport stresses effectively.\u003c\/p\u003e\u003cp\u003eMerchandising benefits include its neat, compact form, which supports efficient display and maximises space usage in retail environments. Presentation consistency is strong at the point of sale, reinforcing consumer confidence and facilitating straightforward stocking by trade suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris requires moderate care with attention to watering and pruning to maintain optimum retail and commercial appeal.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates full sun to partial shade, making it suitable for varied indoor and outdoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to occasional drought and inconsistent watering compared to more sensitive cultivars.  \u003c\/li\u003e\n\u003cli\u003eIts upright, bushy growth habit allows for efficient merchandising and clean presentation in trade and retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe species is commercially valuable across retail garden centres, interiorscapes, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics reduce losses during transport and in-store display phases.  \u003c\/li\u003e\n\u003cli\u003eNatural variation primarily occurs in flower colour intensity, which is managed effectively through quality-controlled propagation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 80cm","offer_id":56927571870022,"sku":"syvsvmoP23-80cm-23cm-sv-30","price":17.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/C0AAE955233E33C528E8B887491A106C30C14758924EB4617BC7C2A78F9A7D74.jpg?v=1783535096","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-80cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}