{"product_id":"syringa-vulgaris-80cm-22cm-pot","title":"Syringa vulgaris 80cm 22cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris, commonly known as the common lilac, is a deciduous shrub renowned for its fragrant and attractive flower clusters. Typically supplied at 80cm in height within a 22cm pot, this shrub develops upright growth with a rounded habit, making it suitable for various garden and landscaping uses. Its reliable performance and classic ornamental appeal have established it as a staple within wholesale plant supply, especially for trade houseplants and garden centre ranges, where consistent quality and visual impact are priorities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris features dense, ovate green foliage with a smooth texture, providing a lush backdrop to its prominent panicles of lilac, purple, or white flowers during the flowering period. The plant maintains a balanced, bushy growth habit that lends itself well to container production and retail display. It thrives best in full sun but exhibits moderate tolerance to partial shade, allowing some adaptability to indoor or sheltered environments with adequate light. Drought tolerance is moderate; the lilac requires regular watering during establishment but displays resilience to brief dry periods, facilitating easier care in retail and commercial settings. Minimal maintenance is required aside from periodic pruning to maintain shape and encourage flowering, which suits the time-sensitive needs of retail environments. Its vivid seasonal floral display and robust structure add significant merchandising appeal for garden centres and premium wholesale plant supply lines.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers prioritise Syringa vulgaris for its dependable growth performance and consistent flowering across supply batches, supporting reliable inventory management. The species exhibits controlled natural variation, mainly in flower colour and intensity, which can enhance merchandising interest without compromising conformity. Its versatility spans retail sales, commercial interiors with seasonal planting themes, and landscaping projects, reflecting wide trade applicability. Ongoing demand for classic flowering shrubs maintains the lilac’s relevance and desirability across core trade houseplant and garden ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar performs well on garden centre benches where its seasonal flowers attract consumer attention, as well as within interior lobby displays where its structural form adds natural texture and fragrance when in bloom. It is equally suitable for office receptions or commercial premises with access to indirect natural light, enhancing interior landscapes with its architectural foliage. Gift-ready plant sections benefit from Syringa vulgaris’ well-defined shape and recognisable ornamental value, adding premium appeal throughout the sales period.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe lilac’s overall shelf life is strong in retail conditions when watering and light requirements are managed appropriately, supporting its transit and display durability. It is well suited to volume supply due to its consistent growth rates and uniform appearance across production batches. Handling is straightforward given the sturdy stems and compact potted form, facilitating efficient transportation and merchandising. Presentation at point of sale is consistent, with mature leaf cover and flower buds often visible, assisting buyers in appraisal and selection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003e• Syringa vulgaris requires moderate care, including regular watering and pruning to sustain flowering and structural form in retail or commercial environments.  \u003c\/p\u003e\n\u003cp\u003e• The plant tolerates full sun and partial shade, offering adaptability across varying indoor and outdoor light conditions commonly found in trade houseplants.  \u003c\/p\u003e\n\u003cp\u003e• It shows resilience to irregular watering, enabling trade buyers to manage care regimes with some flexibility without compromising plant health.  \u003c\/p\u003e\n\u003cp\u003e• The upright, bushy growth habit supports merchandising that maximises display density and visual impact in retail settings.  \u003c\/p\u003e\n\u003cp\u003e• Commercial suitability encompasses garden centre sales, interior landscaping, and wholesale plant supply due to consistent quality and consumer recognition.  \u003c\/p\u003e\n\u003cp\u003e• Robust stems and dense foliage contribute to easy handling, transport resilience, and reduced damage during distribution and in-store presentation.  \u003c\/p\u003e\n\u003cp\u003e• Natural variation in flower colour intensity adds visual differentiation while maintaining overall crop uniformity preferred in wholesale plant supply.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"22cm Pot \/ 80cm","offer_id":56675273638214,"sku":"p35855-80cm-22cm-sv-30","price":18.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x6355E0D2A338F5C12BBD00664CDFAFEDBB624A05.jpg?v=1780083280","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-80cm-22cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}