{"product_id":"syringa-vulgaris-50cm-23cm-pot","title":"Syringa vulgaris 50cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris, commonly known as common lilac, is a deciduous shrub famed for its striking springtime floral display and engaging fragrance. This specimen, typically supplied at 50cm height in a 23cm pot, exhibits dense branching topped with panicles of tubular flowers in a range of pale purple to deep violet shades. Syringa vulgaris maintains a manageable size and robust constitution, attributes which favour its steady performance within wholesale plant supply circuits and trade houseplant ranges. Its adaptability to temperate climates and reliable flowering make it a desirable choice for garden centres, retailers, and commercial interior green spaces.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris is characterised by ovate, medium-green leaves which present a smooth texture contributing to a pleasing foliage backdrop once the flowering period has passed. Its growth habit is upright and bushy, producing a well-structured form that supports dense flowering and remains attractive throughout the growing season. While primarily suited to outdoor cultivation, it tolerates a range of light conditions from full sun to partial shade in indoor protected environments. Syringa vulgaris demonstrates resilience to typical watering regimes, provided the soil is kept moist but well-drained, supporting moderate drought tolerance. It requires minimal maintenance beyond annual pruning to maintain shape and encourage flowering, simplifying handling for retail staff. Additionally, its dependable flowering cycle and iconic scent offer excellent merchandising appeal for garden centres and seasonal plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Syringa vulgaris for its commercial reliability, observing consistent growth and flowering quality across supply batches. While natural variation in flower colour and intensity occurs, it remains well managed and predictable, allowing for confident merchandising. The shrub’s versatility is notable, serving outdoor seasonal sales, garden displays, and occasionally as a feature plant in commercial interiors where seasonal bloom is desired. Its ongoing demand within core trade houseplant ranges stems from its recognisable profile, strong customer appeal, and proven performance across multiple retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris is ideally placed within outdoor garden centre displays, seasonal flowering benches, or transitional indoor-outdoor retail areas during spring. Its profuse, fragrant blossom performs well in garden settings and seasonal plant collections where it acts as a strong visual and sensory focal point. In commercial interiors, it can be integrated into seasonal merchandising, creating interest in transitional periods between planting cycles. Additionally, Syringa vulgaris fits effectively within gift-ready plant ranges, capitalising on its popularity during key sales periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis shrub exhibits a robust shelf life and strong durability under retail conditions, retaining both foliage and flower quality throughout standard sales windows. It is suited to volume and repeat wholesale plant supply due to its predictable size and growth habit, facilitating efficient stacking and display. Handling and transport considerations are straightforward, with the plant’s sturdy stems and root ball maintaining integrity in transit. From a merchandising perspective, Syringa vulgaris presents consistently at point of sale, assisting retailers in offering a reliable, attractive product that complements diverse plant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris requires a moderate level of care, easing demands on retail and commercial maintenance staff without compromising quality.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates varied light conditions, including full sun and partial shade, making it suitable for a range of indoor and outdoor retail environments.  \u003c\/li\u003e\n\u003cli\u003eIts watering resilience supports healthy growth under typical commercial watering regimes, reducing risk of compromise during variable care schedules.  \u003c\/li\u003e\n\u003cli\u003eThe shrub’s upright, bushy growth habit aids efficient merchandising and maximises display presence while maintaining a manageable size.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially suitable across retail garden centres, wholesale plant supply lines, and selective commercial interiors locations where seasonal flowering is valued.  \u003c\/li\u003e\n\u003cli\u003eIts sturdy constitution facilitates robust handling and durability during transportation and retail display, mitigating losses and ensuring product quality.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower shade and intensity occurs but remains controlled, offering appealing diversity without undermining consistency for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 50cm","offer_id":56674615820614,"sku":"P35855-50cm-23cm-sv-30","price":16.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xB61AF8163508E2EEA2AC403EF3617302428DEE78.jpg?v=1780077632","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-50cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}