{"product_id":"syringa-vulgaris-40cm-17cm-pot","title":"Syringa vulgaris 40cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris, commonly known as common lilac, is a deciduous shrub prized for its fragrant and visually striking flower clusters. Typically reaching heights suitable for garden or larger planter use, it features robust woody stems and a dense branching habit. This species performs reliably within wholesale plant supply due to its consistent growth patterns and strong tolerance to varying environmental conditions, making it a valuable addition to trade houseplants with seasonal appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe leaves of Syringa vulgaris are ovate to heart-shaped with a rich green colour and a matte texture, providing a lush background to its distinctive flower spikes. Its growth habit is upright and bushy, forming a well-structured, rounded shape that suits both garden displays and container presentations. This species thrives in full sun but can tolerate light shade indoors if necessary, showing reasonable adaptability to different lighting conditions. Syringa vulgaris is moderately drought tolerant once established, showing resilience to irregular watering routines common in retail or commercial environments. Maintenance is straightforward, with pruning recommended post-flowering to encourage vigorous growth and maintain form, which assists retailers and buyers in ensuring plant quality. Additionally, the intense fragrance of its flowers adds merchandising value and customer appeal in both indoor and outdoor contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers select Syringa vulgaris for its commercial reliability, as supply batches consistently meet quality and size expectations. The natural variation in flower colour, typically ranging from pale lilac to deep purple, is controlled within cultivation standards to maintain uniformity in trade supply. Its versatility extends across multiple channels, including retail garden centres, commercial interiors with seasonal plant rotations, and wholesale plant supply for landscaping projects. The ongoing demand for classic flowering shrubs keeps this species relevant within trade houseplants, especially during spring and early summer periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris is ideally placed in retail garden centre benches where customers desire both ornamental foliage and decorative flowers. It also performs well in outdoor office landscaping and public spaces where its structure and seasonal blooms can be appreciated. The shrub’s fragrant flowers make it suitable for interior feature displays near entrances or communal areas, although its primary strength lies in outdoor settings. Additionally, gift-ready ranges can benefit from its seasonal attractiveness, appealing to consumers seeking traditional garden plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis shrub has good shelf life and durability under typical retail display conditions, maintaining visual appeal for several weeks when properly cared for. Its suitability for volume and repeat wholesale supply is strong due to predictable growth rates and consistent quality standards across suppliers. Handling and transport considerations include protection of flower panicles and secure packing to maintain structural integrity. Presentation is consistent at the point of sale, with healthy foliage and flower presence contributing to robust commercial interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSyringa vulgaris requires moderate care with straightforward pruning to sustain retail and commercial visual standards.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, from full sun outdoors to filtered indoor lighting in larger spaces.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is moderate, with resilience to occasional irregularity once established in its container.  \u003c\/li\u003e\n\u003cli\u003eThe upright, bushy habit facilitates efficient merchandising and attractive display configurations in garden centres and commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThis species suits wholesale plant supply, retail garden centres, and interior landscaping, reflecting its broad commercial applicability.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and durable foliage enhance handling and transport performance, reducing losses en route to retailers.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour is managed within trade norms, providing uniformity and consumer confidence in purchase.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 40cm","offer_id":56661364965702,"sku":"P35855-40cm-17cm-sv-30","price":6.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xED31BD42D48D24F7939B6DB8BBE7F2096371E497.jpg?v=1779941081","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vulgaris-40cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}