{"product_id":"syringa-vul-belle-de-nancy-180cm-28cm-pot","title":"Syringa vul. Belle de Nancy 180cm 28cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eSyringa vulgaris ‘Belle de Nancy’ is a distinguished cultivar of the common lilac, prized for its decorative and fragrant flowering attributes. This deciduous shrub typically reaches a height of around 180cm when cultivated in a 28cm pot, making it a substantial specimen suitable for a range of planting schemes. It is valued in wholesale plant supply for its reliable growth pattern, consistent flowering period, and robust nature, which ensure dependable performance for trade houseplants and garden centre ranges. The shrub’s abundant, pale pink to white blooms emerge in late spring, offering strong visual appeal combined with a classic garden favourite profile.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Syringa vulgaris ‘Belle de Nancy’ is medium green, providing a lush, textured backdrop to the prominent flower panicles. It exhibits a well-balanced, upright growth habit with a rounded crown, lending architectural interest to displays and retail benches. While traditionally grown outdoors, the cultivar tolerates bright indoor conditions with some exposure to natural light, though it is not a typical interior plant. It demonstrates moderate watering tolerance, resilient under varied care but prefers consistent moisture during active growth. Maintenance is straightforward, requiring minimal pruning to maintain form and promote flowering, easing handling demands in retail scenarios. Additionally, its strong floral fragrance enhances merchandising appeal, encouraging impulse purchases.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Syringa vul. ‘Belle de Nancy’ for its dependable flowering cycle and structural consistency, which ensures uniformity across supply batches. Although some natural variation occurs in bloom timing and intensity, it is well managed through propagation practices. This shrub adapts well to a variety of retail contexts, including garden centre outdoor benches and gift ranges, and complements interior landscape schemes in commercial settings where a seasonal statement is desired. Its ongoing customer appeal linked to its historic garden status supports sustained demand within core trade houseplant ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis lilac cultivar fits effectively within garden centre outdoor benches and seasonal plant sections due to its sizeable growth and floral impact. It is also successful in office lobbies or commercial atriums where temporary floral displays or container gardening are featured, benefiting from the plant’s height and dramatic bloom clusters. Retailers often position ‘Belle de Nancy’ alongside complementary spring-flowering species to enhance visual merchandising and cross-selling opportunities. Its stature and scent make it particularly suitable for gift-ready ranges during the flowering season.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eSyringa vul. ‘Belle de Nancy’ typically exhibits strong shelf life and can maintain visual quality for extended periods under retail conditions. It is suited to volume wholesale plant supply, with reliable availability and uniformity ensuring consistent presentation. Handling and transportation benefit from its sturdy stems and compact root ball within the 28cm pot, reducing transit damage risks. Merchandisers will find consistent form and floral display at point of sale, facilitating effective product rotation and repeat sales.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSyringa vul. ‘Belle de Nancy’ requires moderate care, with pruning recommended to sustain flowering and shape in retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates bright, indirect light conditions but does not thrive under low indoor light, making it more suited to exposure in garden centre or well-lit display areas.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows good watering resilience, coping well with occasional lapses in moisture availability during transport and retail display.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit enables efficient use of vertical merchandising space and enhances visibility on retail benches.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interior commercial landscaping, and wholesale plant supply due to its reliable flowering and attractive form.  \u003c\/li\u003e\n\u003cli\u003eStrong stem structure and robust root systems contribute to durability during handling, transport, and point-of-sale positioning.  \u003c\/li\u003e\n\u003cli\u003eWhile natural variation in bloom timing and flower colour intensity exists, propagation controls maintain consistent product quality across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"28cm Pot \/ 180cm","offer_id":56656409329990,"sku":"TISYVBENA120S-180cm-28cm-svbdn-41","price":33.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xC5644A895CEC8CE1208C6D897E1E6763665CBE49.jpg?v=1779850022","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-vul-belle-de-nancy-180cm-28cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}