{"product_id":"syringa-micr-superba-60cm-21cm-pot","title":"Syringa micr. Superba 60cm 21cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa microphylla ‘Superba’ is a compact, deciduous shrub valued for its profuse and fragrant lilac flowers. Typically reaching around 60cm in height when supplied in a 21cm pot, this cultivar is prized for its reliable flowering performance and manageable size. Its dense growth habit combined with a well-formed structure makes it an excellent choice within wholesale plant supply and trade houseplants, providing consistent quality for retail and commercial environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa microphylla ‘Superba’ is a medium green shade with a fine texture, contributing to its appealing overall visual presence. It possesses a neat, rounded growth habit that maintains an attractive form throughout the growing season. This plant prefers full sun but tolerates partial shade, adapting reasonably well to varied indoor light conditions when used in interior displays. It demonstrates good resilience to irregular watering, making it suitable for environments with varied care routines. Maintenance requirements are moderate, with periodic pruning to sustain its shape and encourage flower production; its manageable size facilitates ease of handling within retail settings. Its distinctive floral scent and blooming habit also enhance its merchandising value by drawing consumer interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Syringa microphylla ‘Superba’ for its dependable commercial performance and uniformity across supply batches, ensuring consistent customer satisfaction. While natural variation in flower colour intensity can occur, this is usually well controlled through propagation and production methods. The plant’s versatility allows seamless integration into retail garden centres, interior plant schemes, and commercial planting projects alike. Its popular flowering display and compact habit secure its ongoing relevance in core trade houseplant ranges, appealing to end-users seeking reliable ornamental shrubs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa microphylla ‘Superba’ is ideally positioned on garden centre benches, within office plant installations, and in interior retail displays where its floral scent and colour enhance space ambience. In retail settings, its compact size supports effective shelf merchandising and gift-ready product ranges. The shrub’s adaptability to outdoor and protected indoor environments enables use in commercial offices and lobby areas, where it can be showcased as a fragrant floral feature without requiring extensive care. These placement options underscore its suitability for diverse customer needs and environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits strong shelf life and durability under typical retail conditions, maintaining leaf and flower quality for extended periods. It is well suited to volume and repeat wholesale plant supply due to its uniformity and compact growth habit, easing stocking and display. Handling and transport are straightforward owing to its sturdy stems and moderate size, reducing damage risks during logistics. Presentation remains consistent at point of sale, supporting positive customer perception and facilitating efficient merchandising within various retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa microphylla ‘Superba’ requires moderate care, suited for retail and commercial maintenance regimes with minimal irrigation challenges.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting environments, thriving under full sun to partial shade conditions commonly found in retail and office settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to inconsistent watering practices, making it more adaptable than many flowering shrubs in trade houseplant ranges.  \u003c\/li\u003e\n\u003cli\u003eIts compact and rounded growth habit enhances merchandising efficiency by fitting well on benches, shelves, and display units.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interiors planting, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and controlled size improve handling and reduce transport damage, supporting improved in-store display reliability.  \u003c\/li\u003e\n\u003cli\u003eThere is controlled natural variation in flower intensity, typical for this species, managed through propagation to maintain supply consistency.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 60cm","offer_id":56655873999174,"sku":"symsuperP19-60cm-21cm-sms-34","price":19.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/54D5BB34DDFCA02063B01552B718E1513F5FF00468AF0E82AE976A0F42203D2E.jpg?v=1779827727","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-micr-superba-60cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}