{"product_id":"syringa-micr-superba-60cm-19cm-pot","title":"Syringa micr. Superba 60cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa microphylla ‘Superba’, commonly known as a compact lilac shrub, is valued for its profuse, fragrant flower clusters and reliable growth habit. This cultivar typically reaches around 60cm in height when supplied in a 19cm pot, making it a practical choice for garden centres and wholesalers. Its consistent early summer flowering and attractive foliage offer strong visual appeal, ensuring dependable performance within wholesale plant supply and trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThis lilac cultivar features dense, ovate foliage with a fresh green colour that provides a lush backdrop for dense lilac-purple flower panicles. It maintains a compact, upright growth habit, forming a well-branched, bushy structure suited to both garden and container environments. Syringa micr. ‘Superba’ adapts well to full sun or partial shade, demonstrating a degree of tolerance useful for varied indoor settings or sheltered commercial interiors. It benefits from moderate watering and shows resilience to occasional drought, supporting ease of care across diverse retail and display conditions. Maintenance requirements are straightforward, involving minimal pruning to sustain shape and flowering quality, facilitating efficient handling in retail contexts. Furthermore, its strong fragrance enhances merchandising appeal, making it a striking specimen for both garden and interior plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Syringa micr. ‘Superba’ for its robust commercial reliability and consistent flowering across supply batches, critical for meeting steady wholesale plant supply demands. Natural variation in flower colour and growth form is minimal, aiding uniform merchandising standards. It offers versatility by performing well in garden centre retail, commercial interiors with appropriate light, and as a premium seasonal gift plant. The cultivar remains relevant within core trade houseplant ranges due to its classical appeal, manageable size, and demand generated by fragrance and flower display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eSyringa microphylla ‘Superba’ is suited for placement on houseplant benches, seasonal feature displays, and interior environments such as offices or lobbies with sufficient sunlight. Its shrubby form and fragrant flowers make it well suited for garden retail zones and temperate commercial interiors where visual and sensory impact drive sales. This plant performs well in individual container displays or grouped arrangements that highlight its compact habit and floral display. The manageable size and structured form facilitate easy integration into gift-ready ranges during peak flowering periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a robust shelf life under typical retail conditions, maintaining foliage density and flower integrity for the duration of the sales cycle. It is well suited for volume distribution and repeat wholesale supply due to its uniform size and reliable growth form. Handling and transportation are facilitated by the compact habit and sturdy stems, reducing damage risk during logistics and merchandising. Consistency of appearance at point of sale is high, providing confidence for buyers in presenting a uniform, high-quality plant range within trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa microphylla ‘Superba’ requires moderate care, aligning well with retail and commercial maintenance protocols focused on minimal pruning and routine watering.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor light conditions, from full sun outdoors to bright indirect light in commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering routines, supporting stress tolerance in both wholesale plant supply and retail display scenarios.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit enhances merchandising efficiency by allowing easy display in standard retail benches or pots.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is suitable across garden centre retail, interior plant displays, and wholesale plant supply due to its size, fragrance, and reliable flowering.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport are improved by firm stems and a bushy form, reducing damage and loss.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour and foliage is minimal, promoting consistency in trade houseplant ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 60cm","offer_id":56676361929030,"sku":"SYSU45OUT19-60cm-19cm-sms-34","price":9.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/75D2821D1C132B05AEBF37E99C055E338A6AF2417BF048598F8BA72838056539.jpg?v=1780107926","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-micr-superba-60cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}