{"product_id":"syringa-micr-superba-60cm-19cm-pot-sysu45out19","title":"Syringa micr. Superba 60cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa microphylla 'Superba' is a compact cultivar of the small-leaved lilac, valued for its reliable flowering and manageable growth habit. Typically supplied at a height of 60cm in a 19cm pot, it presents an ideal balance between size and visual impact, making it suitable for various retail environments. Its clusters of fragrant, pale lilac to white flowers emerge in late spring, adding seasonal appeal within wholesale plant supply and trade houseplant ranges. The species’ adaptability and consistent performance have made it a trusted choice for commercial growers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa micr. 'Superba' is medium green with a smooth texture, providing a fresh and clean backdrop to the floral display. This cultivar maintains a neat, upright growth habit, typically reaching moderate shrub dimensions that facilitate easy handling and display. It thrives best in full sun or partial shade, demonstrating good adaptability but is not commonly used as an indoor plant due to light requirements. The plant demonstrates reasonable drought tolerance once established, allowing for some flexibility in watering routines. Maintenance is straightforward, with minimal pruning needed to promote shape and flowering. Its manageable size and consistent flowering make it particularly suitable for merchandising alongside other flowering shrubs or seasonal stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Syringa micr. 'Superba' for its dependable flowering and uniform quality across supply batches, which ensures consistent retail presentation. Although natural variation can occur in flower colour intensity, this remains within controlled parameters to maintain brand reliability. Its versatility extends across outdoor retail, garden centre lines, and some interior transitional zones, where occasional seasonal plants are featured. The ongoing demand for traditional flowering shrubs in garden centres and outdoor retail spaces underlines its relevance within core trade houseplant and shrub ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis lilac cultivar is particularly well-suited to garden centre benches and outdoor plant displays due to its robust seasonal flowering and attractive form. It performs well in landscape-oriented installations or gift-ready plant ranges where compact shrubs are favoured. Its well-defined structure and floral interest also make it a strong choice for office greenhouse environments or showroom outdoor conservatories where seasonal interest is desired. The plant’s reliable flowering habit enhances visual impact in retail layouts, supporting effective cross-merchandising with other spring and early summer flowering plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa micr. 'Superba' offers a durable shelf life under retail conditions, retaining foliage and flower quality for several weeks when watered and sheltered appropriately. It is suitable for volume and repeat wholesale supply as propagation and production are well established. Careful handling during transport is recommended to protect the flower clusters, but overall the plant tolerates standard retail logistics well. Presentation remains consistent at point of sale due to uniform pot sizing and controlled growth habit, supporting high standards in visual merchandising and customer selection environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa micr. 'Superba' requires low to moderate care with pruning primarily focused on maintaining shape and promoting flowering.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates full sun to partial shade but performs poorly under low indoor light, limiting indoor houseplant applications.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates good watering tolerance once established, allowing for resilience under varied retail and commercial care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit supports efficient merchandising, facilitating neat but attractive display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThe species is well suited to retail garden centres, commercial plant supply, and outdoor landscape projects within the wholesale plant supply sector.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar offers strong handling and transport durability, making it reliable for distribution and retail display.  \u003c\/li\u003e\n\u003cli\u003eThere is some natural variation in flower colour intensity, but this is managed to ensure batch-to-batch consistency for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 60cm","offer_id":57225224192326,"sku":"SYSU45OUT19-60cm-19cm-sms-34","price":11.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/75D2821D1C132B05AEBF37E99C055E338A6AF2417BF048598F8BA72838056539.jpg?v=1788115059","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-micr-superba-60cm-19cm-pot-sysu45out19","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}