{"product_id":"syringa-micr-superba-140cm-26cm-pot","title":"Syringa micr. Superba 140cm 26cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa microphylla 'Superba' is a compact lilac cultivar valued for its abundant, fragrant flower clusters and well-defined growth form. This deciduous shrub typically reaches approximately 140cm in height when grown in a 26cm pot, making it versatile for both garden and container use. Its reliable flowering habit and manageable size contribute to its consistent performance within wholesale plant supply and trade houseplants, catering to garden centres and commercial interior plant suppliers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa microphylla 'Superba' is a rich, medium green with a smooth texture that provides an attractive backdrop for the profuse lilac-purple flowers. It exhibits a dense, rounded growth habit, forming a structurally balanced shrub well-suited to display both in pots and landscaped settings. While predominantly an outdoor plant, this variety tolerates a range of light conditions, thriving best in full sun to partial shade. It demonstrates resilience to varied watering regimes, showing good drought tolerance once established without compromising flower production. Maintenance demands are low, with minimal pruning requirements, facilitating easier handling in retail environments. Additionally, its strong floral scent enhances merchandising appeal, particularly during peak flowering periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Syringa microphylla 'Superba' for its commercial reliability and consistent flowering across supply batches, reducing variability in stock presentation. Natural variation is well-managed, with uniform flowering and foliage characteristics that support product consistency. Its adaptability suits diverse retail settings, garden centres, and interior commercial plant programmes, reinforcing its relevance within core trade houseplant ranges. Continued consumer demand for fragrant, compact lilacs underlines its sustained market appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar performs well on garden centre benches and within outdoor retail displays, where its floral display attracts customer interest. It also adapts to office installations featuring outdoor terraces or large interior glazed spaces, contributing visual interest and fragrance. Syringa microphylla 'Superba' is suitable for gift-ready ranges due to its manageable size and vibrant floral appeal. Its adaptability to both solitary presentation and mixed planting schemes enhances versatility in display environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eSyringa microphylla 'Superba' offers a durable shelf life under retail conditions, maintaining foliage and flower quality over extended periods. It supports volume and repeat wholesale plant supply efficiently, with manageable pot sizes facilitating transport and stocking. The plant’s structural form eases handling during distribution and in-store merchandising, minimising damage risks. Consistent presentation at the point of sale is supported by controlled growth habits and uniform flowering, ensuring customer expectation alignment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa microphylla 'Superba' has a low to moderate care level, suitable for retail and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions from full sun to partial shade, enhancing its suitability across mixed indoor and outdoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good drought resilience, reducing risks associated with variable watering routines in retail or interiors contexts.  \u003c\/li\u003e\n\u003cli\u003eIts dense, rounded growth habit allows efficient merchandising and maximises display space utilisation in retail settings.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, commercial interiors, and wholesale plant supply due to its reliable flowering and compact form.  \u003c\/li\u003e\n\u003cli\u003eIt handles transport and in-store display with strong durability, minimising losses and ensuring high-quality presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation remains controlled, offering consistent foliage colour and flower production across different supply batches to meet trade expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"26cm Pot \/ 140cm","offer_id":56682049732934,"sku":"SYSU10OUT262-140cm-26cm-sms-35","price":29.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/422F697EA28876B3E9C263862173F31334836EAFB357E8AE53FCEF2727FD4C17.jpg?v=1780177274","url":"https:\/\/wholesaleplantshop.co.uk\/products\/syringa-micr-superba-140cm-26cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}