{"product_id":"se054-esra-red-small-40cm-21cm-pot","title":"SE054 Esra Red Small 40cm 21cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eThe SE054 Esra Red Small is a striking cultivar known for its vibrant red foliage and compact growth habit. Typically supplied in a 21cm pot, this plant reaches approximately 40cm in height, making it suitable for smaller spaces and shelf displays. Its consistent colouration and form ensure reliable performance within wholesale plant supply chains and through various trade houseplant ranges. This cultivar’s robustness and visual appeal make it a favoured choice for bulk supply and retail merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe Esra Red Small displays deep red, ovate leaves with a smooth texture, offering a bold, eye-catching contrast in any setting. Its upright, bushy growth habit maintains a tidy and compact structure, facilitating easy handling and display. The plant adapts well to a range of indoor lighting conditions, from moderate indirect light to shaded environments, showing significant versatility. It demonstrates a good tolerance to varied watering routines, which simplifies care requirements in commercial and retail settings. Maintenance is straightforward, with minimal pruning and feeding needed, making it well-suited to fast turnover environments. Additionally, its consistent foliage colour enhances merchandising appeal and repeat purchase potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour the Esra Red Small due to its commercial reliability and consistent visual quality across supply batches. Any natural variation in foliage colour or size is generally controlled to maintain uniform retail presentation. The plant’s versatility enables it to be marketed in retail garden centres, commercial interiors, and home gift sectors with equal confidence. Its ongoing demand is supported by consumer preference for colourful, manageable houseplants that fit diverse interior styling trends.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThe SE054 Esra Red Small performs particularly well on houseplant benches and in office installations where compactness and visual impact are required. Its vibrant red leaves bring interest to interior displays in commercial or domestic environments alike. It is also an excellent choice for gift-ready ranges due to its decorative appearance and minimal care requirements. The plant’s compact size ensures it fits harmoniously on shelves, desks, or side tables, making it suitable for a variety of retail display configurations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar has a strong shelf life in retail conditions thanks to its durable leaves and stable growth habit. It is ideally suited for volume wholesale plant supply, enabling repeat orders with confidence in consistent quality. Handling and transport are facilitated by its compact form and sturdy stems, reducing damage risks during distribution. At point of sale, the Esra Red Small typically presents with uniform foliage colour and healthy appearance, supporting effective merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Esra Red Small requires a moderate care level, well suited for retail environments with varied maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor light conditions, from low to bright indirect light, increasing placement options.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high, with resilience to occasional lapses, making it suitable for commercial interiors with varying care.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit enhances display efficiency, enabling effective use of shelf and bench space.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is suited to retail garden centres, interior plant supply, and wholesale plant supply channels focused on vibrant foliage.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s firmness and consistent foliage contribute to ease of handling and reduced losses during transport and retail display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf shade and size is minimal and generally well managed, ensuring stable product presentation across trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 40cm","offer_id":56686469316934,"sku":"SE054RVM-40cm-21cm--34","price":14.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0F241A96609B341B272988E7BEC038FF024B7D73A80E995E93A2579CF69F4BE8.jpg?v=1780300055","url":"https:\/\/wholesaleplantshop.co.uk\/products\/se054-esra-red-small-40cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}