{"product_id":"scabiosa-col-butterfly-blue-60cm-17cm-pot","title":"Scabiosa col. Butterfly Blue 60cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eScabiosa col. ‘Butterfly Blue’ is a popular perennial cultivar known for its attractive, pincushion-like flowers with soft blue hues. This variety typically reaches a height of approximately 60cm, making it well-suited for medium-sized pots, such as the 17cm container it is commonly grown in. Appreciated for both its ornamental floral display and reliable growth habit, ‘Butterfly Blue’ performs consistently well across wholesale plant supply and trade houseplants, offering predictable quality and ease of care. Its enduring bloom period and adaptability make it a dependable choice for garden centres and commercial suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Scabiosa ‘Butterfly Blue’ is medium green with a slightly textured surface, providing good visual contrast with the delicate blue flowers. It has a bushy, upright growth habit that maintains a compact and manageable form throughout the season. This cultivar thrives best in full sun but demonstrates moderate tolerance to partial shade, adapting well to various interior light conditions with sufficient brightness. Watering needs are moderate, with a reasonable resilience to occasional variations in moisture, allowing for some flexibility in care. Low maintenance requirements and straightforward handling make it suitable for retail environments where ease of display and customer appeal are priorities. Additionally, ‘Butterfly Blue’ is valued for its extended vase life post-harvest, enhancing its merchandising potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Scabiosa ‘Butterfly Blue’ for its consistent commercial performance and predictable flowering across production batches. Natural variation in flower colour and size is minimal and well-managed, ensuring uniformity for retail presentation. The plant’s adaptability supports its use in diverse channels including garden centres, interiorscaping projects, and mixed trade houseplants offerings. Its ongoing market relevance is driven by current consumer interest in pollinator-friendly varieties and compact flowering perennials, securing steady customer demand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e‘Butterfly Blue’ is ideally placed on retail benches alongside other compact perennials or mixed seasonal displays, where it benefits from good ventilation and light exposure. It performs well in both garden centre display areas and indoor office installations that receive indirect natural light, contributing colour and texture to interior plant arrangements. Its medium size and flowering habit also make it suitable for gift-ready ranges that appeal to customers seeking decorative plants with floral interest. The cultivar’s long flowering period supports prolonged retail shelf life and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers good shelf life in typical retail conditions, maintaining floral appeal and foliage quality for extended periods. It suits volume and repeat wholesale plant supply due to uniform growth and reliable flowering timing. Handling and transport challenges are minimal given its robust stems and moderate pot size, reducing losses during logistics and merchandising. At point of sale, ‘Butterfly Blue’ consistently displays a healthy, vibrant appearance that supports strong buyer confidence in the trade houseplants category.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eScabiosa col. ‘Butterfly Blue’ requires a low to moderate care level, making it suitable for retail environments and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing best in full sun to partial shade allocations inside and outside.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good watering tolerance, showing resilience to irregular moisture without rapid decline.  \u003c\/li\u003e\n\u003cli\u003eA compact, upright growth habit increases display efficiency and space utilisation in merchandising settings.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability spans retail, interiorscaping, and wholesale plant supply channels due to consistent quality.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and moderate pot size contribute to ease of handling, transport durability, and in-store presentation longevity.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour is minimal and controlled, ensuring uniformity across batches for trade supply reliability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 60cm","offer_id":56876873613638,"sku":"p49865-60cm-17cm-scbb-41","price":3.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xCBFFB9A28ACC4CFEE953F6A4AEC6CA404ED087D3.jpg?v=1782810127","url":"https:\/\/wholesaleplantshop.co.uk\/products\/scabiosa-col-butterfly-blue-60cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}