{"product_id":"scabiosa-col-butterfly-blue-55cm-19cm-pot","title":"Scabiosa col. Butterfly Blue 55cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eScabiosa col. ‘Butterfly Blue’ is a cultivated variety of the perennial pincushion flower, prized for its delicate, pale blue blossoms that attract attention in mixed plantings and displays. This cultivar is characterised by a tidy, mounded habit reaching approximately 55cm in height, making it well-suited for container culture in 19cm pots. With a consistent flowering period and reliable growth, ‘Butterfly Blue’ performs well within wholesale plant supply due to its dependable quality and ease of propagation. Its compact form and striking floral display ensure it fits effectively within trade houseplant ranges aimed at both garden centres and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Scabiosa col. ‘Butterfly Blue’ is a medium green with a slightly soft texture, providing a visually pleasing contrast to its powdery blue flowers. It grows with a neat, upright, yet mounded form that supports multiple flower stems, creating a full and balanced appearance. This cultivar tolerates a broad range of light conditions, thriving best in full sun but capable of adapting to bright indirect indoor environments. ‘Butterfly Blue’ shows resilience to varying watering regimes, with moderate drought tolerance when established. Maintenance is straightforward, requiring minimal deadheading to prolong bloom time and ensuring ease of care in retail situations. Additionally, its compact size and uniform growth habit make it excellent for attractive merchandising and bulk display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Scabiosa col. ‘Butterfly Blue’ for its consistent commercial reliability, exhibiting strong uniformity across supply batches which supports predictable retail presentation. Natural variation is carefully managed, particularly regarding flower colour and plant size, ensuring quality standards are maintained without loss of ornamental appeal. This plant is versatile, suiting a variety of retail and commercial interiors environments while also complementing outdoor garden centre ranges. Its ongoing demand reflects its status as a popular choice within core trade houseplants, frequently replenished in wholesale plant supply lines.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eScabiosa col. ‘Butterfly Blue’ is often positioned on houseplant benches and outdoor terrace displays within garden centres, owing to its attractive flower form and moderate size. It also suits office installations where bright, indirect light is available, providing a splash of colour without overwhelming confined spaces. In interior retail settings, it works well as part of gift-ready collections due to its neat, manageable growth habit and appealing floral colours. These placements benefit from the plant’s reliable flowering and versatility, which enhance visual appeal without demanding specialised care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life and durability when displayed in retail environments, maintaining flower quality for extended periods under typical customer browsing conditions. It is well suited for volume wholesale plant supply, with robust plants able to tolerate transport and handling without significant damage. Merchandising considerations include its compact habit, which allows efficient use of space during display and reduces breakage risk. Presentation consistency is high, enabling ease of stock rotation and reliable customer expectations at point of sale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eScabiosa col. ‘Butterfly Blue’ requires moderate care, making it suitable for retail and commercial maintenance with simple deadheading for prolonged bloom.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, from full sun outdoors to bright indirect light indoors, providing flexibility across retail locations.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering, supporting durability amid varying customer care routines.  \u003c\/li\u003e\n\u003cli\u003eIts compact, mounded growth habit is advantageous for efficient merchandising and attractive display in limited retail space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail garden centres, interiors planting schemes, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar demonstrates strong handling and transport durability, reducing losses and ensuring quality presentation on delivery.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is controlled, mainly affecting flower hue, which remains consistent to meet trade expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 55cm","offer_id":56754320834886,"sku":"SCA19MAR-55cm-19cm-scbb-41","price":7.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x5BE585C6A67C80B7C1EF6175A108F5D98FE383F0.jpg?v=1781059555","url":"https:\/\/wholesaleplantshop.co.uk\/products\/scabiosa-col-butterfly-blue-55cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}