{"product_id":"scabiosa-butterfly-blue-70cm-17cm-pot","title":"Scabiosa Butterfly Blue 70cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eScabiosa Butterfly Blue, a striking perennial cultivar, is valued for its attractive blooms and adaptable growth habit. This variety produces abundant, pincushion-like flowers in a distinctive blue hue that consistently appeal to customers and enhance retail displays. Typically reaching around 70cm in height when mature, it is usually supplied in 17cm pots, making it a manageable size for wholesale plant supply and trade houseplants. Its reliable performance, combined with ornamental appeal, ensures it remains a popular choice across garden centres and commercial interiors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Scabiosa Butterfly Blue is an attractive grey-green with a soft, slightly textured surface that complements its vibrant flowers. It exhibits a bushy but upright growth habit, providing good structural form for merchandising or display arrangements. Adaptable to a range of light conditions, this cultivar tolerates full sun through to part shade, making it suitable for various indoor and outdoor retail environments. Scabiosa Butterfly Blue shows considerable resilience to varied watering regimes, displaying robust drought tolerance once established. Maintenance is relatively low, requiring minimal deadheading and straightforward pest management which benefits retail handling. Additionally, its long flowering period enhances its value in point-of-sale conditions by maintaining customer interest over time.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Scabiosa Butterfly Blue’s dependable commercial performance, with consistent flower quality and size across supply batches. Any natural variation in flower shade and leaf texture is subtle and well-managed to ensure uniformity in wholesale plant supply. Its versatility supports sales through multiple channels, including retail garden centres, interior landscaping, and containerised commercial displays. Continued consumer interest in butterfly-friendly, ornamental plants maintains its relevance and ensures steady demand within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eScabiosa Butterfly Blue is well-suited to garden centre shelves, office communal spaces, and indoor retail displays due to its compact yet eye-catching form. Its strong flower colour and extended blooming period make it an excellent choice for customer-facing location benefits, such as gift-ready ranges or seasonal patio plant sections. Offices gain added visual interest when incorporating this plant into interior planting schemes that require relatively low maintenance. It also performs well in mixed container displays where structural height and flower contrast complement other plant varieties.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers good shelf life under typical retail conditions, retaining its floral display for several weeks, which supports high turnover and customer satisfaction. Scabiosa Butterfly Blue is suitable for volume wholesale plant supply, with handling and transport protocols well-established to minimise damage during distribution. Plants present consistently at point of sale, allowing retailers to confidently merchandise with limited need for reconditioning. Its robustness during handling reduces product loss and secures improved asset retention from supplier to final customer environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires a moderate care level, ideal for retail and commercial maintenance settings with straightforward watering and pruning needs.  \u003c\/li\u003e\n\u003cli\u003eScabiosa Butterfly Blue tolerates a broad range of light conditions, from full sun to partial shade, supporting diverse indoor and outdoor placement.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates watering tolerance by thriving under varied schedules, adding resilience to common retail or interiors care routines.  \u003c\/li\u003e\n\u003cli\u003eThe upright, bushy growth habit aids efficient merchandising through stable, compact presentations that maximise bench or display space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail, interiors, and wholesale plant supply sectors due to consistent quality and versatile application.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport robustness limit plant damage and improve shelf life, beneficial for bulk supply and in-store display longevity.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage and flower intensity remains controlled, ensuring uniform appearance within trade houseplant offerings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 70cm","offer_id":56696175132998,"sku":"SCABBUTBLU17-70cm-17cm-sbb-37","price":5.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EE6E065B53B2CE04A232FF3DA44FFCF214494C2A970B4C29CC97383ACAD6DFF5.jpg?v=1780380319","url":"https:\/\/wholesaleplantshop.co.uk\/products\/scabiosa-butterfly-blue-70cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}