{"product_id":"salvia-off-icterina-20cm-14cm-pot","title":"Salvia off. Icterina 20cm 14cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eSalvia officinalis ‘Icterina’ is a distinctive cultivar of sage prized for its decorative variegated foliage. This perennial herb is noted for its vibrant, cream-edged leaves with a slightly textured surface, offering both visual appeal and subtle fragrance. Salvia off. Icterina typically presents as a compact, bushy plant, making it suitable for various wholesale plant supply environments where consistency and aesthetic value are important. Its reliable growth habit and manageable size contribute to its frequent inclusion in trade houseplants for both garden centres and commercial interior plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Salvia off. Icterina displays attractive cream-yellow variegation contrasting with medium green leaf centres, creating a unique and eye-catching appearance. The leaves have a soft, slightly fuzzy texture that adds tactile interest to its structure. It forms a low, bushy mound with a well-branched habit, supporting dense growth without becoming leggy. This cultivar thrives in bright, indirect light and tolerates moderate shade, demonstrating adaptability to a range of indoor lighting conditions. Salvia off. Icterina is resilient to occasional drought stress due to its herbaceous nature, making it tolerant of varied watering regimes often encountered in retail and commercial interiors. It requires minimal maintenance beyond occasional pruning and does not demand specialist care, which simplifies handling and presentation for retail staff. Additionally, its compact form suits display in 14cm pots, enhancing merchandising flexibility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Salvia off. Icterina for its dependable growth and consistent variegation patterns, which allow for uniformity across multiple supply batches. The cultivar exhibits controlled natural variation in leaf variegation intensity, which adds interest without compromising overall quality. It is highly versatile, fitting well into retail garden centre collections, interior planting schemes, and commercial plant supply ranges. Continued demand is driven by its dual ornamental and culinary appeal, maintaining relevance in core trade houseplants portfolios where plants must combine aesthetic presence with ease of use.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eSalvia off. Icterina is ideal for houseplant benches in garden centres due to its compact habit and attractive foliage. It performs well as an office plant where indirect light and moderate watering are prevalent, contributing fresh greenery and subtle herbaceous aroma. In commercial interior displays, it provides structure and colour contrast without overwhelming surrounding plants. It is also well-suited to gift-ready plant ranges, offered in manageable 14cm pots that appeal to a broad customer base seeking both visual and functional value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar generally maintains shelf life well under typical retail conditions, holding foliage quality and appearance across several weeks. It is suitable for volume and repeat wholesale plant supply, supporting consistent order fulfilment and customer satisfaction. Handling and transport requirements are straightforward due to its sturdy, compact form and non-fragile foliage, enabling efficient merchandising and reduced stock loss. Presentation consistency at point of sale is reliable, with little variation in plant size or variegation patterns, improving buyer confidence in the product.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSalvia off. Icterina requires low to moderate care, suitable for retail and commercial maintenance without specialised attention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting conditions, including bright indirect light and partial shade, making it adaptable to diverse environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant withstands variable watering routines, showing resilience to occasional drought stress common in retail and interiors.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit allows for efficient merchandising and display within standard 14cm pot sizes.  \u003c\/li\u003e\n\u003cli\u003eSalvia off. Icterina is commercially viable across retail garden centres, interior plant suppliers, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eThe durable foliage and structure facilitate effective handling, transport, and in-store presentation, reducing losses.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled, ensuring visually appealing and uniform product quality for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 20cm","offer_id":57016712462662,"sku":"SalIct14cm-20cm-14cm-soi-33","price":2.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9739B025DAA9EAF7AFE139F506849C4C81917F0641CF9574279CB19BA7E9C752.jpg?v=1785020499","url":"https:\/\/wholesaleplantshop.co.uk\/products\/salvia-off-icterina-20cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}