{"product_id":"rosa-flor-ile-de-fleurs-75cm-23cm-pot","title":"Rosa flor. Ile de Fleurs 75cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eRosa flor. Ile de Fleurs is a refined floribunda rose cultivar celebrated for its abundant, fragrant blooms and classic garden appeal. Typically supplied at approximately 75cm in height within 23cm pots, this variety exhibits strong, upright growth with glossy, rich green foliage that enhances its overall ornamental value. Its reliable performance in wholesale plant supply and trade houseplant ranges stems from consistent health and flowering vigour, making it a dependable choice for garden centres and commercial interiors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Rosa flor. Ile de Fleurs presents a lush, deep green colour with a smooth yet slightly textured surface that adds depth to its visual appeal. Its growth habit is upright and bushy, producing multiple flowering stems that create a dense, structured form well-suited for display and merchandising. This cultivar thrives best in bright, indirect light but shows a degree of adaptability that allows it to tolerate a range of natural indoor lighting conditions. Rosa flor. Ile de Fleurs displays moderate watering tolerance, recovering well from occasional irregularities in moisture without loss of vigour. It requires low to medium maintenance, with straightforward handling during transportation and retail display, enhancing its suitability for busy trade environments. Additionally, its classic rose fragrance and repeat blooming habit contribute positively to customer engagement and retail impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Rosa flor. Ile de Fleurs for its consistent flowering cycles and minimal variation between supply batches, supporting uniform retail presentation. Any natural variation in flower colour or bloom size is well managed within quality control parameters, ensuring product reliability. This rose cultivar's versatility extends across garden centre plant benches, interior landscaping, and commercial gift-ready ranges, maintaining demand throughout seasonal and operational cycles. Moreover, its sustained market relevance aligns well with the needs of core trade houseplants, reinforcing its position within wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eRosa flor. Ile de Fleurs is ideally placed on houseplant benches and garden centre mid-store displays where its abundant blooms attract customer attention. It performs reliably in office environments, contributing fragrance and visual interest to reception areas and communal spaces. Interior displays benefit from its structured growth habit and repeat flowering nature, lending a touch of elegance and natural beauty. Additionally, it suits gift-ready plant ranges due to its classic appeal and manageable size, making it a practical and attractive option for seasonal promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis rose cultivar maintains a good shelf life and demonstrates resilience under typical retail conditions, including variable temperatures and handling. It is highly suitable for volume or repeat wholesale supply, as plants consistently meet trade quality standards with minimal loss of form or flower quality during transit. Handling and transportation are efficient due to its sturdy stems and compact root ball in standard 23cm pots. Consistent presentation at the point of sale is supported by uniform foliage colour, flower development, and overall plant health, aiding retailer confidence and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRosa flor. Ile de Fleurs requires moderate care, enabling straightforward maintenance in both retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor light levels, making it suitable for diverse trade houseplant positioning and interior applications.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust enough to withstand occasional irregular watering without compromising plant quality or flowering.  \u003c\/li\u003e\n\u003cli\u003eIts upright, bushy growth habit facilitates efficient use of retail space and attractive display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across garden centres, interiorscapes, and wholesale plant supply channels due to its reliability and versatility.  \u003c\/li\u003e\n\u003cli\u003eThe plant's sturdy stems and clean foliage enhance handling durability during transport and in-store merchandising.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage is minimal and well controlled, contributing to consistency across batches within wholesale plant supply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 75cm","offer_id":56674651013446,"sku":"530517090075-75cm-23cm-rfidf-37","price":14.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x4E50A7C4B3D21C88A06B4D4F3B1E0966DB19D591.jpg?v=1780077905","url":"https:\/\/wholesaleplantshop.co.uk\/products\/rosa-flor-ile-de-fleurs-75cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}