{"product_id":"roessel-tuinpl-vof-b-v-lavender-essence-purple-pack-of-1","title":"Roessel Tuinpl. VOF, B. v. Lavender Essence Purple Pack of 1","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple, supplied by Roessel Tuinpl. VOF, B. v., is a selected cultivar of Lavandula angustifolia valued for its striking purple blooms and aromatic foliage. This plant showcases compact, dense growth with narrow, silvery-green leaves that offer excellent visual appeal both during and beyond flowering periods. Known for its reliable performance, Lavender Essence Purple consistently meets the demands of wholesale plant supply, making it a favourite within trade houseplants and garden centre ranges.\u003c\/p\u003e\u003cp\u003eIts flowering spikes produce vibrant purple flowers which attract attention and add seasonal interest, enhancing merchandising appeal. This cultivar is well-suited to container production and maintains a tidy shape, allowing easy integration into mixed plant displays and retail benching. Its adaptability and robust nature contribute to its strong presence in the commercial plant trade.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple features slender, soft-textured foliage in a silvery-green hue, providing a refined and aromatic visual. The plant exhibits a bushy, upright habit with a well-branched structure, typically compact enough to fit standard pot sizes common in wholesale plant supply. It tolerates a range of indoor and sheltered outdoor light conditions but prefers full sun or bright indirect light to develop the best colour and flowering.\u003c\/p\u003e\u003cp\u003eThis cultivar demonstrates good drought tolerance once established, showing resilience to varied watering routines often found in retail and commercial environments. Maintenance requirements are relatively low, as occasional pruning promotes renewal without complex care. Its distinctive scent and vivid flower colour enhance merchandising appeal, supporting impulse purchases in garden centres and gift plant sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers often select Lavender Essence Purple for its commercial reliability and uniform quality across supply batches, crucial for consistent retail presentation. While natural variation in flower intensity or foliage tone occurs, it remains controlled and predictable, allowing confident stock planning. Its versatility extends across retail nurseries, interior installations, and commercial landscaping projects, meeting a broad spectrum of customer needs.\u003c\/p\u003e\u003cp\u003eThe plant maintains relevance due to ongoing consumer interest in fragrant, colourful, and easy-care species within core trade houseplants. Its aromatherapeutic qualities contribute to sustained demand without reliance on fleeting trends. This adaptability and dependable supply make it a prudent choice for wholesale plant supply chains.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple performs exceptionally well on standard houseplant benches where light exposure supports ongoing flowering and foliage vitality. It also adapts successfully to office settings with bright, indirect lighting, enlivening interior spaces with both colour and fragrance. Commercial interiors and hospitality areas benefit from its neat habit and manageable size, contributing positive sensory and visual elements.\u003c\/p\u003e\u003cp\u003eAdditionally, the plant works well in gift-ready ranges due to its strong shelf appeal and aromatic qualities. Retailers often pair it with complementary species in display groupings to enhance visual merchandising and encourage multi-plant sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life, retaining foliage colour and flower integrity when stocked in typical retail conditions. It is well suited to volume supply and can accommodate repeat orders with dependable consistency, supporting uninterrupted stock availability. Handling and transport are straightforward, with sturdy stems and compact form minimising damage risks during distribution.\u003c\/p\u003e\u003cp\u003eAt point of sale, Lavender Essence Purple consistently presents with strong bloom colouration and foliage texture, aiding customer decision-making and boosting sales potential. These qualities underscore its suitability within both wholesale plant supply and trade houseplants sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavender Essence Purple has a low to moderate care level appropriate for retail environments and commercial maintenance programmes, allowing straightforward plant management.\u003c\/li\u003e\n\u003cli\u003eIt tolerates varied light conditions, thriving best in full sun to bright indirect indoor lighting without significant quality loss.\u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering schedules due to drought tolerance, making it a flexible option in diverse trade scenarios.\u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit supports efficient merchandising, enabling dense benching and effective space utilisation in retail displays.\u003c\/li\u003e\n\u003cli\u003eCommercial suitability is broad, encompassing garden centres, interiors, and wholesale plant supply channels due to consistent quality and adaptability.\u003c\/li\u003e\n\u003cli\u003eThe species demonstrates durable handling capacity during transport and maintains visual appeal in-store, reducing losses and enhancing turnover.\u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity and leaf silvery tone may occur but is sufficiently controlled to ensure consistent customer expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 50cm","offer_id":57180638150982,"sku":"LANESC5-50cm-23cm-pk1","price":11.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3E7DA6F3B628727234B5AFDEEF2F4A52561E08EEB572192E7FA2287558D0F3B2_ab2ec5fb-f20d-4471-96ed-b2e9739ac966.jpg?v=1787385828","url":"https:\/\/wholesaleplantshop.co.uk\/products\/roessel-tuinpl-vof-b-v-lavender-essence-purple-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}