{"product_id":"roessel-tuinpl-vof-b-v-cornus-midwinter-fire-pack-of-1","title":"Roessel Tuinpl. VOF, B. v. Cornus Midwinter Fire Pack of 1","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eCornus ‘Midwinter Fire’ is a striking cultivar of dogwood appreciated both for its ornamental stem colour and winter interest. This deciduous shrub typically features brilliant stems that emerge bright yellow, flush to orange, and mature to a rich crimson red as the colder months progress, providing a vivid focal point during otherwise subdued seasons. Renowned for reliable growth and strong seasonal colour, ‘Midwinter Fire’ performs consistently well within wholesale plant supply for garden centres, retail environments, and seasonal trade houseplants, making it a dependable choice for both outdoor and indoor repositioning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Cornus ‘Midwinter Fire’ is ovate with a smooth texture, displaying a fresh green colour that shifts to yellow in autumn before leaf drop, which enhances the stem colour display. It has a compact, multi-stemmed growth habit, typically reaching around 1.5 to 2 metres in height and width, lending itself well to a contained but visible presence in display schemes. This cultivar thrives best in full sun to partial shade, adapting reasonably well to indoor environments with good light levels, although it is predominantly suited to outdoor placement. It demonstrates moderate drought tolerance once established, with watering needs varying depending on growing conditions but generally resilient to occasional irregular watering. Maintenance is low to moderate; annual pruning after leaf drop encourages vigorous new stem growth and maximises the signature winter stem colour. ‘Midwinter Fire’ also benefits from sturdy stems which aid in ease of handling and merchandising in trade houseplant contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers consistently select Cornus ‘Midwinter Fire’ due to its dependable seasonal display and uniform performance across supply batches, supporting brand and customer expectations. Managed natural variation in stem colour intensity ensures every delivery presents a vibrant, market-ready product without unexpected inconsistencies. The plant’s versatility extends beyond garden centres to form statements in commercial interiors and outdoor gift ranges, aligning well with demands for multi-use specimens. Its established place within core trade houseplant ranges results from sustained consumer interest in winter-colour shrubs, providing retail longevity throughout seasonal shifts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis dogwood cultivar is particularly suited for garden centre plant benches, seasonal outdoor displays, and enclosed commercial landscaping schemes where winter bark colouration adds interest. It performs well in office and reception areas with sufficient indirect light, creating a visually attractive contrast with typical green foliage plants. Retailers frequently use ‘Midwinter Fire’ as a gift-ready plant during autumn and winter periods due to its promotional colour appeal. In interior displays, it is used to bring seasonal structure and colour when deciduous plants are less common, enhancing product range diversity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eCornus ‘Midwinter Fire’ offers excellent shelf life outdoors, maintaining vibrant stem colours for extended periods under standard retail conditions. Its sturdy stems and compact habit allow for efficient stacking and transport, reducing handling damage rates during wholesale logistics. Consistency in size and colour presentation between batches supports ease of merchandising and underpins customer satisfaction at point of sale. Due to its adaptability and resilience, this cultivar suits volume wholesale plant supply where reliable repeat performance is essential to trade houseplants service providers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCare level requires moderate pruning post leaf fall to encourage vivid winter stem colour and maintain plant form.  \u003c\/li\u003e\n\u003cli\u003eLight tolerance is broad, with the plant thriving under full sun to partial shade, suitable for variable indoor lighting environments with indirect light.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is adaptable, as the species withstands occasional irregular watering once established without significant stress.  \u003c\/li\u003e\n\u003cli\u003eGrowth habit is compact and multi-stemmed, aiding ease of display and allowing efficient use of retail and display space.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability is high across retail garden centres, commercial interiors, and wholesale plant supply due to seasonal visual impact.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong, supporting transport resilience and reducing losses throughout the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variation occurs mainly in stem colour intensity, which is controlled to ensure consistent product quality in trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":57180888793414,"sku":"COSMFC2-45cm-17cm-pk1","price":6.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/450E6997F1952848734829BD93B596C27DF99FC2D850048C8A48A8E890BDE00A_bb5e163a-d377-447d-ac76-cdbe8ca4351f.jpg?v=1787392304","url":"https:\/\/wholesaleplantshop.co.uk\/products\/roessel-tuinpl-vof-b-v-cornus-midwinter-fire-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}