{"product_id":"prunus-laurocerasus-110cm-23cm-pot-genolia1","title":"Prunus laurocerasus 110cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePrunus laurocerasus is an evergreen shrub prized for its robust growth and glossy foliage, commonly known as cherry laurel. This fast-growing species typically reaches a height of 110cm when supplied in a 23cm pot, making it a popular choice for hedging or specimen planting. It performs reliably across a variety of settings, maintaining its lush appearance throughout the year, which is why it is well-regarded in wholesale plant supply and the trade houseplant market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Prunus laurocerasus is rich green with a glossy, leathery texture that offers strong visual appeal and year-round colour. It presents a dense, bushy growth habit with an upright and well-structured form, making it an effective screen or backdrop plant. While primarily suited to outdoor environments, this species shows a degree of adaptability to indoor or semi-shaded conditions with moderate indirect light. It tolerates a wide range of watering regimes, demonstrating resilience to occasional drought or overwatering scenarios. Maintenance requirements are moderate; the plant responds well to routine pruning, making it straightforward to handle and manage in a retail environment. Additionally, its evergreen habit ensures consistent merchandising appeal across seasons.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Prunus laurocerasus for its dependable growth rate and uniformity, ensuring consistent quality across supply batches. Natural variation in leaf size or glossiness is generally well-controlled, allowing for standardised presentation that meets professional criteria. The plant’s versatility makes it suitable across retail garden centres, interior commercial spaces, and wholesale plant supply channels. Its enduring popularity is supported by ongoing demand for reliable evergreens within core trade houseplant ranges, ensuring stable market presence and turnover.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003ePrunus laurocerasus is frequently placed on houseplant benches and within garden centre outdoor displays due to its attractive evergreen foliage and robust form. It performs well in office planting schemes and commercial landscapes where durable, visually striking greenery is required. Its dense growth habit makes it an excellent choice for interior plant screens or standalone decorative shrubs within larger interior schemes. The plant’s adaptability and maintenance ease contribute to its strong performance in gift-ready and display ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis shrub offers an extended shelf life and maintains visual quality under typical retail conditions, supporting effective sales periods. It is well suited for volume supply, enabling retailers to stock multiple units for consistent turnover. Handling and transport are efficiently managed due to the plant’s sturdy stems and resilient foliage, reducing damage in transit and merchandising. Its uniform appearance at point of sale enhances customer confidence and strengthens merchandising impact in-store.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrunus laurocerasus requires moderate care with routine pruning to maintain shape and optimise retail appeal.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of light levels but performs best in partial shade or indirect light environments.  \u003c\/li\u003e\n\u003cli\u003eThe species withstands varied watering routines, showing resilience to brief drying out or excess moisture without quality loss.  \u003c\/li\u003e\n\u003cli\u003eIts robust, upright growth habit supports efficient merchandising, enabling easy spacing and neat displays.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially suitable for garden centres, commercial interiors, and wholesale plant supply sectors due to its versatility.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and strong stems ensure reliable handling during transport and prolonged in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal, securing consistency across batches and meeting professional trade houseplant standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 110cm","offer_id":57229043171654,"sku":"genolia1-110cm-23cm-pl-34","price":15.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E220554C202D6AD6485490A9A09A880DA6B774C7F220593C5A8995C8AFA6895B.jpg?v=1788139045","url":"https:\/\/wholesaleplantshop.co.uk\/products\/prunus-laurocerasus-110cm-23cm-pot-genolia1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}