{"product_id":"platycodon-graniflorus-astra-blue-35cm-22cm-pot","title":"Platycodon graniflorus Astra Blue 35cm 22cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePlatycodon grandiflorus ‘Astra Blue’ is a perennial cultivar celebrated for its striking balloon-like buds that open into beautiful star-shaped blue flowers. This variety typically reaches a compact height of around 35cm, making it well-suited to smaller pot sizes, such as the 22cm container commonly supplied in wholesale plant supply. Known for its consistent flowering and robust growth habit, ‘Astra Blue’ performs reliably within trade houseplants ranges, offering dependable quality and aesthetic appeal for commercial interiors and retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Platycodon grandiflorus ‘Astra Blue’ is a vibrant medium green with a smooth texture that complements the vivid floral display. It has an upright growth habit, forming neat, bushy clumps that maintain a well-structured appearance throughout the season. The plant tolerates a range of light conditions, thriving best in bright, indirect light but also adapting adequately to partial shade indoors. In terms of watering, it demonstrates good resilience to varied routines, preferring moderate moisture without waterlogging. Maintenance requirements are low, with minimal pruning or deadheading necessary, which simplifies handling and reduces labour in retail settings. Additionally, the striking blue flowers provide a strong merchandising feature, enhancing impulse purchase appeal in gift-ready ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Platycodon grandiflorus ‘Astra Blue’ primarily for its dependable commercial reliability, ensuring uniformity across supply batches that meets the expectations of retail and commercial interiors markets. The managed natural variation in flower size and foliage colour adds subtle interest without compromising consistency. This cultivar’s versatility allows it to perform well across multiple channels, including garden centres, supermarkets, and interior plant schemes. Its continuing popularity within core trade houseplant selections confirms its ongoing demand and commercial relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is ideally positioned on houseplant benches, in office installations, and within interior display schemes where compact height and vibrant flower colour draw attention. It works well in light-filled commercial areas or residential-style retail displays where customers seek attractive flowering plants that fit smaller spaces. The neat growth habit and durable flowers make it suitable for gift-ready arrangements and impulse purchase zones, adding vibrancy to diverse retail environments without requiring extensive maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003ePlatycodon grandiflorus ‘Astra Blue’ demonstrates good shelf life and durability under usual retail conditions, maintaining fresh foliage and floral appeal for extended periods. It is suitable for volume and repeat wholesale plant supply due to its ease of cultivation and consistent quality. Handling and transport are straightforward as the sturdy stems and compact form minimise damage risk. Consistency of presentation at point of sale supports confident merchandising, enabling retailers to offer a reliable and attractive flowering option within their plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care requirements for Platycodon grandiflorus ‘Astra Blue’ are low to moderate, well suited for retail and commercial maintenance settings.  \u003c\/li\u003e\n\u003cli\u003eThis plant exhibits good light tolerance, thriving in bright, indirect light and adapting to varied mixed indoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with resilience to occasional fluctuations in moisture levels rather than a strict watering schedule.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit supports effective merchandising and efficient use of display space.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable across retail, interiors, and wholesale plant supply due to its reliable flowering and manageable size.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport are facilitated by the plant’s sturdy stems and durable nature, reducing losses during logistics and in-store display.  \u003c\/li\u003e\n\u003cli\u003eManaged natural variation in foliage and flower characteristics maintains visual interest while ensuring consistency across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"22cm Pot \/ 35cm","offer_id":56756638646598,"sku":"FP022-202210-35cm-22cm-pgab-47","price":8.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xCEDCC11D52EABC84E9B5223CBA301A2D14047B20.jpg?v=1781090690","url":"https:\/\/wholesaleplantshop.co.uk\/products\/platycodon-graniflorus-astra-blue-35cm-22cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}