{"product_id":"platycodon-graniflorus-astra-blue-30cm-23cm-pot","title":"Platycodon graniflorus Astra Blue 30cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePlatycodon grandiflorus 'Astra Blue' is a compact perennial cultivar prized for its vibrant, bell-shaped blue flowers and neat, clump-forming growth habit. This plant typically reaches around 30cm in height when grown in a 23cm pot, making it well-suited for a variety of display environments. Its reliable flowering period and distinctive colour have made it a consistent choice within wholesale plant supply and trade houseplant ranges, appreciated for both its visual appeal and ease of cultivation.\u003c\/p\u003e\u003cp\u003e'Astra Blue' produces broad, ovate leaves in a medium green tone with a slightly textured surface, providing an attractive foliage backdrop to the striking floral display. The plant’s growth habit is tidy and upright, which allows for efficient potting and handling in retail settings. It performs well in both protected outdoor containers and as a feature plant in interior planting schemes, with adaptable lighting requirements ensuring consistent quality in different trade environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Platycodon grandiflorus 'Astra Blue' is a medium green colour with a slightly rough texture, adding subtle depth to its overall visual appeal. This cultivar exhibits a sturdy clump-forming habit, typically growing upright to 30cm, making it manageable and space-efficient for merchandising. It tolerates a wide range of light conditions, preferring bright indirect light but maintaining good growth in partial shade, making it suitable for many indoor environments. 'Astra Blue' demonstrates moderate watering tolerance, showing resilience to variations in moisture without significant decline. Maintenance levels are low to moderate, with minimal pruning required, which simplifies handling and reduces labour in retail and commercial interiors contexts. Additionally, its uniform flower colour and consistent growth habit allow for attractive, repeatable display presentations that appeal to end consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Platycodon grandiflorus 'Astra Blue' for its proven commercial reliability, ensuring consistent quality and presentation across different supply batches. The cultivar exhibits controlled natural variation, maintaining uniform flower colour and foliage form to meet the expectations of demanding retail and interiors markets. Its versatility allows it to perform well in diverse settings, from garden centre displays to offices and commercial interiors, enhancing its appeal across trade houseplant channels. Continued demand for compact, ornamental perennials like 'Astra Blue' underscores its relevance as a staple within core wholesale plant supply and trade houseplant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is frequently placed on houseplant benches and in garden centre container displays where its compact size and vibrant flowers create visual impact without overwhelming space. It also performs well in office environments where bright indirect light is common, providing a refreshing touch of colour and structure. Interior designers and commercial plant suppliers appreciate its adaptability for inclusion in seasonal displays and gift-ready pot ranges. Because it combines visual appeal with manageable size, it fits effectively into interior displays and small-scale installations without requiring significant maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003ePlatycodon grandiflorus 'Astra Blue' offers good shelf life and durability under typical retail conditions, retaining flower quality and foliage appeal during the sales cycle. The plant is well suited for volume or repeat wholesale plant supply due to its consistent size and flowering habit. Handling and transport considerations are straightforward, as this cultivar’s robust stems and compact form reduce damage risk in transit and during merchandising. At point of sale, it presents uniformly, allowing retailers to display a cohesive and attractive stock with minimal need for individual plant adjustment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level for ‘Astra Blue’ is moderate, with straightforward watering and low pruning demands suited to retail and commercial maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light environments, thriving best in bright indirect light but capable of adapting to partial shade in indoor settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is sufficient for resilience in varied care conditions, reducing the risk of decline if watering schedules vary.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit supports efficient merchandising and fits well within standard pot dimensions for display optimisation.  \u003c\/li\u003e\n\u003cli\u003eCommercially suitable across retail garden centres, interior planting schemes, and wholesale plant supply networks, demonstrating broad versatility.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics ensure durability during transport and attractive presentation within both retail and commercial interiors contexts.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower size and leaf shape is minimal, ensuring consistent quality and appearance for trade houseplants and end consumers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 30cm","offer_id":56756604469574,"sku":"FP022-202206-30cm-23cm-pgab-47","price":7.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xFD1631E1A23114FE5A88858575A96E9F703E15A8.jpg?v=1781090606","url":"https:\/\/wholesaleplantshop.co.uk\/products\/platycodon-graniflorus-astra-blue-30cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}